Choose one audience.
A physician-led practice, supplement brand, fitness community, wellness coach or established creator can start with a focused customer need. Your qualifications determine which services you may personally deliver.
Start your health brand
The brand is yours. The care stays independent.
Inspired by Hims or Function Health? Build your own identity around testing, access to licensed care and genuinely useful ongoing services.
- Your branded member portal
- Connected intake and patient messaging
- Setup scope confirmed before enrollment
Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.
7:34HOW IT WORKS · WITH BEN MORGAN
See how your health brand comes together.
Follow the journey through white-label blood testing, a 50-state doctor network, and connected prescription care.
Watch the presentation Captions available · Slides & written guide includedDefine a real recurring service.
Write down what the member receives each month: nonclinical education, navigation, qualified coaching or support. Keep lab tests, visits and medications separately disclosed. Do not bill for empty access or condition support on buying a prescription.
Confirm the care and payment structure.
Map states, clinician ownership, pharmacy eligibility and who bills for each service. Have qualified healthcare counsel review corporate-practice, fee-splitting, referral, privacy and consumer-protection requirements for the actual arrangement.
Build the customer journey.
Your website explains the offer. An appropriate intake collects health details securely. Supported lab data reaches the authorized care team. An independent clinician decides whether treatment, more testing or a referral is appropriate.
Model costs before promoting a price.
Obtain quotes for testing, initial and follow-up visits, pharmacy fulfillment, shipping and support. Add payment processing, acquisition costs, staffing, insurance and the platform fee. Stress-test cancellations and refunds.
Launch a scoped experience.
Approve program copy, billing disclosures, cancellation paths, data permissions and patient-facing provider identities. Test the full flow and define escalation responsibilities before inviting customers. Expand only after the initial scope is working.
General business education, not legal or medical advice. An LLC, technology platform or physician relationship does not itself authorize a nonclinician to practice medicine. Requirements vary by state and arrangement.
Your vision.
A done-for-you build.
Custom Website & App Builds: your custom website, branded app and scoped launch support. Optional and separately quoted—not included in the platform subscription.
Your brandBloodwork Care Membership
Your health.
More connected.
Start with testing. Understand your results. Explore your next step with a clinician.
A more personal starting pointYOUR MEMBER EXPERIENCEUnderstand.
Connect.
Continue.
Connect.
Continue.
Bloodwork + independent care
BloodworkA clearer starting point.
CareA clinician-led next step.
Your launch plan
A clear path from design to review.
Brand & design
Supported integrations
Review & handoff
Illustrative deliverablesTurn your idea into a storefront.
A custom website that explains your programs, presents your offer and gives visitors a clear way to join.
Give members a place to return.
A branded app experience for supported results, member access and care navigation within your agreed scope.
Get help connecting the pieces.
Agreed design, integrations, testing and handoff—so the launch work has clear owners and a defined scope.
Join the Waitlist
Optional. Separately quoted. Not included in the platform subscription.
Illustrative deliverables. Scope, ownership, costs and timing are agreed in writing. Clinical approval, advertising approval, app-store acceptance and sales are not guaranteed. Your marketing and operating responsibilities remain yours. Requests join free early access; no purchase or paid spot is reserved.
Founding-member offer · First 100 founding members only
Your audience is the start.
Your health brand is the next chapter.
Join Our Waitlist for first access to platform pricing of $497/mo, locked in for life. First 100 founding members only. Planned regular price: $3,000/mo. Save $2,503/mo or $30,036 over 12 paid months. Setup scope confirmed before enrollment.
Free early access today. Final launch readiness is reviewed before paid enrollment; final scope, pricing and terms are confirmed in your agreement. Registration does not reserve a paid spot. Care and fulfillment are separate; custom website + app work is optional and separately quoted. Service availability and final terms are confirmed before purchase.