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Start your own white-label
blood testing & telehealth company.

Your brand. Bloodwork, a connected app, and licensed care.

$297/moLifetime platform price lockFirst 100 completed signups$997/mo Save $700/month

$997/mo is the planned standard rate. Rate locked for the life of your account. Free waitlist does not reserve a paid spot. Service costs are separate.

Your brandMember portal

Your results. Connected.

Bloodwork and next steps, in one place.

  • Metabolic healthReady for review
  • Hormone healthReady for review
  • Heart healthReady for review
Illustrative preview. Not a live patient record. Tests and integrations confirmed at onboarding.

Bloodwork first. Your brand throughout.

One connected journey. Four clear steps.

Start with bloodwork.

At a supported lab center such as Quest Diagnostics, or with an eligible at-home collection kit. Tests and locations vary.

Your brand

Member view

Start your bloodwork journey.

Collection options

Confirm tests and locations at onboarding

  • Lab collection center

    Quest Diagnostics and supported locations

  • At-home collection kit

    Eligible tests and locations only

  1. Collected
  2. Connected
  3. Clinical review

Clinical ordering where required. No test is universal. Illustrative interface; availability confirmed at onboarding.

Results, in your app.

Supported lab data connects through API integrations to your hosted, branded app or member website.

Your brand

Member view

Your results, connected.

Lab report received

Ready for clinician review

  • Metabolic healthResult available
  • Hormone healthResult available
  • Heart healthResult available
  1. Collected
  2. Connected
  3. Clinical review

Role-based access and required privacy permissions. Health data is not a marketing list. Illustrative interface; availability confirmed at onboarding.

Connect to a doctor.

Book independent licensed care through a 50-state provider network. Appointment and program availability vary by state and patient.

Your brand

Member view

A conversation about your care.

Consultation pathway

An independent clinician reviews your needs

  • 50-state provider network

    Care by a clinician licensed for the patient’s location

  • Independent clinical review

    Results, health history and member goals

  1. Collected
  2. Connected
  3. Clinical review

Not every program or medication is available in every state. No prescription is guaranteed. Illustrative interface; availability confirmed at onboarding.

Support the next step.

Clinicians may prescribe eligible patient-specific 503A treatment. Supplements and qualified coaching are optional. No prescription is guaranteed.

Your brand

Member view

Your next step, in context.

Care is individual

Not every member needs every service

  • Eligible prescription care

    Clinician prescribes; licensed pharmacy dispenses

  • Supplements & qualified coaching

    Optional wellness support, within your scope

  1. Collected
  2. Connected
  3. Clinical review

Compounded drugs are not FDA-approved. Supplements are not prescription drugs or disease treatments. Illustrative interface; availability confirmed at onboarding.

Tests, integrations and availability are confirmed at onboarding. Licensed clinicians decide care; no prescription is guaranteed.

Availability, 503A & privacy details

Collection methods, tests, integrations, clinical programs and medications must be confirmed for your launch. An at-home kit is not interchangeable with every blood panel. Provider coverage across 50 states does not mean every service is available to every patient.

503A is a patient-specific compounding framework—not FDA approval. Compounded drugs are not FDA-approved or reviewed by FDA for safety, effectiveness or quality before marketing. A prescription alone does not make a copy of a commercially available drug lawful. The clinician and dispensing pharmacy determine eligible options; prescriptions and refills are never guaranteed.

Health information must be used only for permitted purposes with required privacy safeguards and authorizations. Brand ownership does not grant unrestricted data access, prescribing authority, entitlement to medical fees or prescription commissions. Clinical billing, lab pricing and management arrangements require state-specific legal review, including fee-splitting and referral restrictions.

For clinics, chiropractors, coaches, fitness creators and wellness brands.
Your qualifications determine your scope. Medical care stays clinician-led.

Your business-in-a-box.
Built around your brand.

  • White-label platform

    Your command center and member portal.

  • Done-for-you branded app setup

    Your identity across the member experience.

  • Connected lab & care pathways

    Supported labs, licensed telehealth and eligible 503A.

Done-for-you setup support. Scope and timing confirmed at onboarding.
Optional website design — separately priced.

$297/mo

Lifetime platform price lock

First 100 completed signups

$997/mo planned standard rate

Save $700/month · $8,400/year

For the life of your account. Lab, clinical, pharmacy, product and optional add-on costs are separate. WellStaq takes 0% of your sales.

Join the waitlist

Get your invitation when enrollment opens.

All fields are required. Your email and phone are for your enrollment invitation.

WellStaq Early Adopter Waitlist

Free to join. No card. No subscription today.
Waitlist entry does not reserve a paid spot or guarantee the rate. Privacy policy

What happens after I join?
  1. Get your invitation. Watch your email and phone when enrollment opens.
  2. Review your launch. Confirm program availability, setup scope and separate costs during onboarding.
  3. Choose whether to enroll. The first 100 to complete signup receive the $297/mo lifetime platform rate.

We set up the platform.

Branding, integrations and setup support.

You build the business.

Your audience, operations and marketing.

Clinicians lead the care.

Independent evaluation and prescribing.

Your brand. More ways to care.

Licensed telehealth and eligible patient-specific 503A pathways.

GLP-1 programs

Clinician-led weight management.

Testosterone care

Lab-informed hormone evaluation.

ED treatment

Private consultation and follow-up.

Licensed clinicians prescribe. Licensed pharmacies dispense.
No prescription is guaranteed.

Explore 503A & Rx productsMedication examples · Availability to be confirmed

Build your program mix

11 medication examples.
Explore what fits your brand.

From GLP-1 programs to hormone, ED, hair and skin care: explore recognizable medication names to discuss with the clinical network during onboarding.

Illustrative examples—not a confirmed WellStaq product catalog or sales ranking. Some examples have FDA-approved products; others may involve off-label use or eligible patient-specific compounding. These are not all 503A products. Specific medications, formulations and states require pharmacy confirmation before you advertise or offer them.

Weight management

GLP-1 programs

  • Semaglutide
  • Tirzepatide

Not routine 503A offerings. Compounding is restricted; a prescription or adding another ingredient does not automatically make a copy of an available drug lawful.

Rx only · Compounding restrictions apply
Men’s hormone health

Testosterone care

  • Testosterone

Lab-led evaluation and ongoing provider monitoring. Testosterone is a controlled substance with additional prescribing requirements.

Controlled Rx · Clinical eligibility required
Sexual health

ED treatment

  • Sildenafil
  • Tadalafil

Prescription options for provider evaluation. FDA-approved products exist; a different format or combination is not automatically eligible for 503A compounding.

Rx only · Formulation review required
Women’s health

Hormone care

  • Estradiol
  • Progesterone

Hormone medication examples for individual clinical evaluation. Compounded versions are not FDA-approved or established as safer than approved medicines.

Rx only · Individual clinical assessment
Hair health

Hair restoration

  • Finasteride
  • Minoxidil

Route and formulation matter. Topical minoxidil has OTC versions; oral use for hair loss is off-label. FDA has warned of risks with compounded topical finasteride.

Rx / OTC varies · Not automatically 503A
Skin health

Dermatology

  • Tretinoin
  • Azelaic acid

Ingredient examples for clinician-led skin-care programs. Product strength, combinations and any compounding pathway require individual review.

Rx status varies · Formulation-specific review

These categories are not all compounded products. Compounded drugs are not FDA-approved or reviewed by FDA for safety, effectiveness or quality before marketing. GLP-1 compounding is restricted; a prescription alone does not make a copy of an available drug lawful. Testosterone has additional controlled-substance requirements. Availability varies by patient, state, provider and pharmacy; confirm programs at onboarding.

Supplements and qualified coaching are optional. Clinical and pharmacy charges are separate.

Build a membership.
Not a one-off sale.

Recurring services, with clear ownership of every fee.

  • Bloodwork memberships

    A defined testing schedule.
    Ongoing member support.

  • Clinical care plans

    Fees belong to the
    treating practice.

  • Supplements

    Optional product
    subscriptions.

  • Qualified coaching

    Ongoing services
    within your scope.

Clinical and pharmacy receipts are not automatically brand revenue. No earnings are guaranteed.

Revenue & billing detailsWho can earn each fee—and under which agreements.
How bloodwork-led services can generate revenue, and which business earns it
What members pay forHow it can recurWho earns the revenue
Bloodwork-led membership
Monthly or annual plan with a defined testing schedule and ongoing support.Your business, for services it lawfully provides. Budget lab costs; monthly billing does not mean monthly testing.
Doctor consultations
Paid visits or a clinically appropriate ongoing care plan.The treating practice earns clinical fees. Creator brands may charge for actual, permitted nonclinical services under reviewed agreements.
Eligible 503A care programs
Continued care and lawful refills when independently appropriate.Pharmacies dispense. Medication sales are not automatically brand income; billing and lawful contracts determine revenue.
Supplements & coaching
Opt-in product subscriptions and qualified coaching memberships.Your business earns its product and service revenue, less delivery costs.

Patients choose their services. Testing schedules and treatment stay clinically appropriate; subscriptions do not guarantee tests, prescriptions or refills. Compounded drugs are not FDA-approved. Have qualified counsel review ownership, billing, lab, pharmacy and management arrangements, including fee-splitting and referral restrictions. Cash-pay does not remove every restriction.

Explore 100, 500 and 1,000-member examplesHypothetical arithmetic. Before costs. Not a forecast.

Hypothetical illustration · Gross revenue before costs

100, 500 or 1,000 members.
See the recurring-revenue math.

These invented examples explain the arithmetic—not actual customer results, recommended prices or expected earnings. No member count, participation rate or revenue is guaranteed.

The same assumptions in every example

  • Bloodwork membership100% of members × $50/month
  • Consults in a recurring care plan20% of members × $50/month
  • Ongoing coaching20% of members × $50/month

Care plans and coaching are separately charged, optional services within the same member base—not additional people. One-off consults are excluded from MRR. Monthly membership billing does not mean monthly blood tests.

100 active members

Bloodwork memberships100 × $50/month
$5,000
Recurring care plans20 × $50/month · licensed practice
$1,000
Ongoing coaching20 × $50/month
$1,000

Combined hypothetical program MRR

$7,000/mo

Across the services above. Not profit.

Who bills it in this example?

Brand memberships + coaching: $6,000/mo

Licensed-practice care: $1,000/mo

Clinical fees are not automatically your brand’s revenue.

500 active members

Bloodwork memberships500 × $50/month
$25,000
Recurring care plans100 × $50/month · licensed practice
$5,000
Ongoing coaching100 × $50/month
$5,000

Combined hypothetical program MRR

$35,000/mo

Across the services above. Not profit.

Who bills it in this example?

Brand memberships + coaching: $30,000/mo

Licensed-practice care: $5,000/mo

Clinical fees are not automatically your brand’s revenue.

1,000 active members

Bloodwork memberships1,000 × $50/month
$50,000
Recurring care plans200 × $50/month · licensed practice
$10,000
Ongoing coaching200 × $50/month
$10,000

Combined hypothetical program MRR

$70,000/mo

Across the services above. Not profit.

Who bills it in this example?

Brand memberships + coaching: $60,000/mo

Licensed-practice care: $10,000/mo

Clinical fees are not automatically your brand’s revenue.

Build a scenario with your own numbersCalculator · No inputs saved

Build your monthly revenue model.

Use your own member counts, prices and costs. This calculator starts blank; no earnings are guaranteed.

For creators: include your own memberships, products and qualified services—not your provider network’s clinical receipts.

View your result
Your monthly revenue and cost assumptions

Bloodwork-led memberships

Supplement subscriptions

Coaching memberships

Contracted nonclinical program servicesOnly fees for actual services under reviewed agreements; not a cut of prescriptions.

For support around doctor consultations or eligible 503A care: enter only the recurring fee your business is lawfully entitled to invoice for actual nonclinical work. Do not enter the medication’s sale price, pharmacy receipts or referral commissions. A fixed fee is not automatically lawful.

Include lab and collection costs, clinical/pharmacy charges you bear, product fulfillment, staff, marketing, payment fees, refunds and other operating costs. Platform cost is added separately.

A monthly membership can fund a defined schedule of bloodwork—not unnecessary monthly tests.

Explore the operator dashboardInteractive demo · Fictional data
Workspace / OverviewDemo data

YOUR WHITE-LABEL COMMAND CENTER

Business overview

Last 7 days

Member activity

Orders
MTWTFSS

Care → fulfillment

  1. Intake received26
  2. Provider review12
  3. Pharmacy processing8
  4. Dispatched10

Recent activity

4 sample records
Fictional operational records. Select View to explore an example.
Member / orderServiceStatusDetails
Fictional IDs · No patient information4 records

Clinical decisions stay with licensed providers. 503A fulfillment requires a valid prescription, where permitted.

White-label preview

Interactive concept demo · All records and metrics are fictional · Explore the sidebar, filters, and order details.

Sample record

Order details

Workflow

    Demo only. This preview does not access patient records or place orders.

    Function Health & Hims: industry contextDifferent companies. Different models. Not an earnings forecast.

    Industry context

    Two health brands.
    Billion-dollar milestones.

    Build your brand around a connected experience: blood testing, licensed telehealth and ongoing member support. WellStaq brings the white-label platform and done-for-you launch support together.

    Industry context, not an earnings forecast. These are different measures—not a like-for-like comparison, WellStaq customer results or evidence of what you will earn. WellStaq is independent; neither company endorses or is affiliated with us. Services and business models differ. No earnings are guaranteed.

    Your brand.
    Built on trust.

    You lead the business.
    Licensed professionals lead the care.

    Independent, licensed clinical care

    Clinical decisions belong to appropriately licensed professionals—not a sales team. Providers evaluate each member and decide whether treatment is appropriate. Your brand does not gain prescribing authority, and no prescription is guaranteed.

    Patient-specific 503A safeguards

    Eligible compounded medications require a patient-specific prescription and lawful dispensing by a licensed pharmacy. 503A is a regulatory framework, not FDA approval. Compounded drugs are not FDA-approved; availability depends on the patient, medication, pharmacy and state.

    Read FDA compounding guidance (opens in a new tab)
    FTC advertising & endorsement standards

    Health claims need appropriate scientific support. Testimonials cannot replace evidence, and material relationships with creators or endorsers must be clearly disclosed. Pricing and savings claims must be truthful. Your brand’s copy, campaigns and endorsements need review against applicable FTC requirements before publication.

    Read FTC health advertising guidance (opens in a new tab)
    Privacy & HIPAA responsibilities

    Health data is not a marketing list. Before launch, confirm permitted data access, required authorizations, safeguards and agreements—including business associate agreements where applicable. HIPAA obligations depend on each party’s role and activities; using a platform does not make a business compliant by itself.

    Read our website privacy policyRead HHS guidance on certification (opens in a new tab)
    Clear pricing. Clear responsibilities.

    The early platform rate is $297/mo instead of standard $997/mo: $700/month in savings for the first 100 completed signups, with a lifetime price lock for the life of the account. Lab, clinical, pharmacy, product and optional add-on costs are separate. Joining the free waitlist does not reserve a paid spot. Confirm scope, availability, agreements and all costs before enrollment.

    Launch principles—not certifications or a guarantee of compliance. Legal, clinical, privacy and advertising requirements must be validated for your business.

    A few things
    to know.

    See pricing
    Who is WellStaq built for?

    WellStaq is built for professionals and creators who want to serve existing patients, clients, members or an audience under their own brand. Examples include clinics, chiropractors, qualified coaches, fitness creators, gyms and wellness brands. Your scope and permitted services depend on your qualifications and business model. The platform does not supply an audience, guarantee customers or grant clinical authority.

    What does done-for-you setup include – and what is still my responsibility?

    WellStaq provides the white-label platform and branded app setup support, with specific deliverables, integrations and launch timing confirmed during onboarding. Marketing website design is an optional, separately priced add-on. You remain responsible for your audience, business operations, marketing and any services you provide. Licensed clinicians make medical decisions; licensed pharmacies determine lawful dispensing. Before enrollment, confirm all platform, lab, clinical, pharmacy, product and optional add-on costs. Setup support is not a guarantee of customers, earnings or legal compliance.

    Can my brand offer GLP-1s, testosterone and ED medication?

    You can build branded programs around GLP-1 weight management, testosterone care and erectile dysfunction (ED) treatment, subject to confirmed program availability. Members access medication only after an independent licensed clinician determines eligibility and prescribes; a licensed pharmacy dispenses it. These categories are not all automatically 503A-compounded. FDA-approved medications and eligible patient-specific compounded medications follow different requirements. Compounded drugs are not FDA-approved. GLP-1 compounding is restricted, and testosterone has additional controlled-substance prescribing requirements. Confirm your specific programs, medications and states during onboarding. Your brand does not become the prescriber or pharmacy, and prescriptions are never guaranteed.

    How do I get the $297/mo lifetime price lock?

    Join the free Early Adopter waitlist to get your enrollment invitation. The first 100 Early Adopters to complete signup will be grandfathered in at $297/mo for the life of their account, instead of standard $997/mo pricing. That saves $700 a month or $8,400 a year on the platform. Joining the waitlist alone does not reserve a paid spot or guarantee the rate.

    More questions
    Does joining WellStaq make my business fully compliant?

    No platform or badge makes a business automatically compliant. Our trust principles emphasize independent licensed care, patient-specific 503A requirements, truthful evidence-supported marketing, transparent pricing and appropriate handling of health data. Before launch, validate your business structure, clinical and pharmacy arrangements, licenses, privacy safeguards, agreements and advertising against applicable requirements, including FTC rules and HIPAA where applicable. These principles are not government approval or third-party certification. Your own operations and marketing remain subject to ongoing obligations.

    How does the bloodwork-to-care journey work?

    Members start with bloodwork at a supported lab collection center such as Quest Diagnostics, or an eligible at-home collection kit. Supported results connect through API integrations to your hosted, branded app or member website. Members can then book an independent licensed clinician to review results and appropriate next steps. The provider network covers all 50 states, but appointments, programs and prescriptions vary by patient and state. Clinicians—not brand owners—prescribe eligible treatments; licensed pharmacies dispense them. Supplements and qualified coaching are optional. Confirm collection methods, tests, integration scope and service availability during onboarding.

    What does white-label mean for my business?

    Your members see your brand in the app and patient portal. WellStaq connects blood labs, licensed telehealth, eligible 503A pharmacy pathways, and supplements behind the experience. The treating provider and dispensing pharmacy remain clearly identified. White-label does not mean your business becomes a medical practice or compounding pharmacy.

    How much does Wellstaq cost?

    Standard platform pricing will be $997/mo. The first 100 Early Adopters to complete signup get $297/mo, grandfathered in with a lifetime price lock for the life of their account. That saves $700 a month or $8,400 a year on the platform. Wholesale services and optional add-ons are separate.

    What is included in the Business-in-a-Box setup?

    WellStaq brings your white-label platform, branded app and member portal together with launch support and connections to bloodwork, licensed telehealth, and eligible 503A pharmacy pathways. Done-for-you branded app setup is scoped during onboarding. Professional marketing website design is an optional, separately priced add-on. Lab, clinical, pharmacy and product charges are separate. Confirm your setup scope, fees, availability and timeline during onboarding; business launch support does not replace required licenses, legal review or your operating responsibilities.

    How can my business earn beyond the initial bloodwork?

    Build a recurring bloodwork-led membership with a defined testing schedule, app access and ongoing services your business actually provides. A monthly charge does not mean monthly tests: budget lab and collection costs over the appropriate schedule. Add optional supplement subscriptions and qualified coaching memberships. An authorized medical practice can bill for care it actually provides; a creator brand cannot simply keep another provider’s clinical fees. Permitted nonclinical management or support services require reviewed agreements. Pharmacy sales and prescription charges are not automatically your revenue. WellStaq takes 0% of your sales, but platform, service, product and operating costs still apply. No earnings are guaranteed.

    Can I monetize doctor consultations and 503A programs?

    It depends on which entity provides the service and is legally entitled to the revenue. A licensed, properly structured practice can earn consultation or ongoing-care fees for care it provides. A creator or wellness brand may earn fees for actual permitted nonclinical services under reviewed agreements, not automatically receive a share of clinical or prescription fees. Licensed pharmacies dispense eligible patient-specific 503A medications; medication sales or margins depend on lawful ownership, billing and pharmacy contracts. Do not count the full prescription price as brand income. Clinical decisions, testing, prescribing and refills must remain independent of revenue goals. Cash-pay does not remove every fee-splitting, referral or other restriction. Confirm the model with qualified counsel and the clinical and pharmacy teams.

    How does the monthly recurring revenue calculator work?

    The calculator multiplies your entered active paying members by your entered monthly price for each recurring service, then adds any entered lawful recurring nonclinical contract fee. Licensed-practice mode separately supports your practice’s recurring clinical plans and one-off consultations; one-off visits are not counted as MRR. For annual memberships, enter annual price divided by 12. Do not double-count services already included in a bundle. The balance subtracts the selected WellStaq platform fee and the other monthly costs you enter. It is not profit, a forecast, typical earnings or a recommended price. Customer acquisition, cancellations and unentered costs are not predicted. No inputs are saved or sent by the calculator.

    Are the 100, 500 and 1,000 member examples expected earnings?

    No. They are invented arithmetic illustrations, not actual customer results, suggested prices or a forecast. Each assumes a $50 monthly bloodwork membership for every member, a separately billed $50 recurring clinical care plan for 20% of those members, and $50 ongoing coaching for 20%. Optional services may overlap within the same member base. The combined totals span brand services and licensed-practice fees; the clinical portion is not automatically brand revenue. No costs are deducted, no member count or retention is guaranteed, and actual revenue may be lower or zero. Losses are possible. One-off consultations, medication sales and 503A pharmacy receipts are excluded. Use your own reviewed pricing, lawful billing structure and costs when planning.

    Who handles the clinical care and prescribing?

    Independent licensed providers handle clinical evaluation, care decisions and prescribing. Building a white-label brand does not authorize you to diagnose, prescribe or make clinical decisions. Access to services depends on provider evaluation, eligibility and applicable requirements.

    What can my members access under my brand?

    Start with bloodwork, then a licensed doctor consultation to interpret the results in context. Appropriate next steps may include follow-up care, eligible 503A pharmacy services, and optional supplements. You can add coaching from your own qualified team; coaching is not diagnosis or treatment. Not every member needs every service. Educational genetic pathway reports are not diagnostic.

    What does 503A mean—and is a prescription guaranteed?

    503A refers to a federal framework for certain patient-specific drug compounding, not FDA approval or certification of WellStaq. A licensed clinician determines whether treatment is appropriate, and a licensed pharmacy evaluates whether it can lawfully dispense it. Compounded drugs are not FDA-approved; FDA does not review their safety, effectiveness, or quality before marketing. A lab result does not guarantee a prescription. Availability varies by patient, product, pharmacy, and state.

    Can I use bloodwork results to market products?

    Health information is not a marketing list. Results can inform authorized clinical care; marketing uses or disclosures require their own legal basis and any required privacy authorizations. Your brand should earn from services and products, not from selling patient data or automatically targeting people based on lab results. Access, permissions, agreements, and privacy practices must be validated before launch.

    How long does it take to launch?

    About 30 days on average from kickoff to launch, depending on customizations. You pay nothing until your site is live.

    Is WellStaq affiliated with Function Health or Hims?

    No. WellStaq is an independent company. We reference the lab-led membership and ongoing telehealth models to explain the opportunity. WellStaq lets you build under your own brand; features, services and availability differ.

    How do I get started?

    Join the waitlist. When spots open, you will get a text and email invite to onboard. It is free to join, no card required, and you can unsubscribe anytime.

    Your brand starts here.

    $297/mo · Lifetime platform price lock

    First 100 completed signups · Save $700/month

    Join the waitlist

    $997/mo planned standard rate. For the life of your account.
    Free waitlist does not reserve a paid spot. Service costs are separate.

    $297/moFirst 100 · Lifetime platform rateJoin the waitlist