Branded diagnostics
Wholesale lab access presented under your brand.
Who it's for
Extend your brand into labs, telehealth and Rx
Your supplement brand already owns shelf space and customer trust. Wellstaq lets you add branded diagnostics, telehealth and access to prescription categories, while an independent board-certified network licensed in all 50 states owns every clinical decision and your brand makes no drug claims.
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Wellstaq is a white-label clinical platform that lets supplement & dtc brands offer labs, telehealth, 503A Rx and supplements under their own brand, while an independent, board-certified network licensed in all 50 states owns all clinical decisions and prescribing.
Your recurring upside
See how the program compounds
Start with your core program, then stack the layers you own. Drag the member count and toggle each layer — every figure is illustrative and set by you.
$18,900/mo
$226,800/yr · estimated margin
- $79/mo
- $50/mo
- $60/mo
Supplement subscription = membership, visits & monitoring.
Illustrative — you set your own pricing. Not a guarantee of earnings. Figures are your recurring program revenue (membership, monitoring, labs, supplements and adjacent care), not promised drug margin. Labs and supplements pass through at wholesale; you set retail and keep the margin. Wellstaq takes 0% of your sales.
At a $79/mo program,
just 26 members
cover your entire $2,000/mo platform fee. Every member after that is your margin.
Illustrative — you set your own pricing. Not a guarantee of earnings.
A proven model
Build the Function Health of supplement & dtc brands — and own it
Function Health turned telehealth and recurring prescriptions into billion-dollar brands. You get that same model — plus blood labs, genetic reports and a branded supplement line they don't bundle — under your own name, with an independent 50-state network owning all clinical care.
How Function Health scaled
- Online telehealth visits at scale
- Recurring prescription subscriptions
- Branded supplements and monthly memberships
Billion-dollar brands — built on years of venture capital.
Your version
The same playbook — plus more, and you own it
- Everything they have — telehealth, 503A Rx, supplements, memberships
- + blood labs and genetic reports
- + your brand, your patients, your data
- + you keep the margin — they answer to investors
Launch in weeks, for a flat fee — no raise required.
The opportunity
Supplement customers ask the questions your label cannot answer: should I test, do I need a provider, what about prescription options. Today you have no compliant way to respond. A branded clinical layer lets your brand sit in front of labs, telehealth and prescription categories while the independent network owns all evaluation and prescribing, keeping your brand free of drug, disease and outcome claims.
$170B+ global supplement market (illustrative)
How it works
-
01
Your brand stays front
The portal and app carry your DTC brand. You own marketing and the customer.
-
02
The network owns clinical
An independent, board-certified network licensed in all 50 states runs every evaluation and prescribing decision. Your brand never prescribes or makes drug claims.
-
03
You price what you can
Set retail on labs, telehealth and supplements and keep the margin. Wellstaq is flat and takes 0% of sales.
What you can add
Telehealth access
Consults run by the independent network.
Prescription categories
Access to Rx categories owned and decided by the network.
Supplement infrastructure
Run your existing line on shared fulfillment.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health
- You lose the patient to their brand
- $0 recurring revenue to you
- They own the relationship and the data
- Supplement & dtc brands only — nothing else
Build it yourself
- $150K–$500K upfront, 12+ months
- You carry the clinical liability
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $2,000/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just supplement & dtc brands
- You set retail and keep the margin; Wellstaq takes 0% of your sales
How the economics work
One flat fee. Everything else at wholesale.
$2,000/mo flat platform fee — the only cut we take. Blood labs, telehealth and supplements pass through at true wholesale cost; you set retail and keep the margin. Wellstaq takes 0% of your sales.
Frequently asked questions
Can my brand make claims about the prescription side?
No. Your brand makes no drug, disease or efficacy claims. The independent network owns all clinical evaluation and prescribing; you promote access to categories only.
Do I earn margin on prescriptions?
No. Margin language applies only to labs, telehealth and supplements. Rx sits entirely with the network and is not a margin line for your brand.
Extend your DTC brand into clinical categories
A flat $2,000/mo, wholesale pass-through, and 0% of your sales. Get on the list before spots open.
$0 to start$0 until you're liveno cardcancel anytime
You are the brand and marketing layer only. The independent, board-certified provider network licensed in all 50 states owns all clinical care and prescribing. Your brand makes no drug, medical, efficacy or outcome claims, and offers no product before a provider evaluation. Wellstaq provides technology and brand infrastructure. All clinical decisions, evaluations and prescribing are made by an independent, board-certified provider network licensed in all 50 states. Wellstaq and its partners make no diagnosis, treatment, efficacy or outcome claims; nothing here is medical advice.