Branded diagnostics
Wholesale lab access presented under your brand.
Who it's for
Extend your brand into labs, telehealth and Rx
Your supplement brand already owns shelf space and customer trust. Wellstaq lets you add branded diagnostics, telehealth and access to prescription categories, while an independent board-certified network licensed in all 50 states owns every clinical decision and your brand makes no drug claims.
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WellStaq is a white-label telehealth platform that lets supplement & dtc brands connect bloodwork, licensed doctor consultations, eligible 503A pharmacy services, and optional supplements under their own brand. Independent clinicians control care; compounded drugs are not FDA-approved.
A recognizable model. Your own brand.
Build the Function Health of supplement & dtc brands — and own it
Think Function Health-style lab memberships and Hims-style access to care, brought together under your own brand. Start with bloodwork, connect members with a licensed doctor, then support appropriate next steps. These are business-model references, not affiliations; services and results differ.
The model members recognize
- Online telehealth visits at scale
- Provider-guided follow-up when appropriate
- Branded supplements and monthly memberships
Familiar access to care, with transparent clinical roles.
Your version
Bloodwork first. Your brand throughout.
- White-label telehealth and eligible 503A pharmacy pathways
- + blood labs and genetic reports
- + your brand and connected member experience
- + optional supplements and your own coaching
Launch in weeks, for a flat fee — no raise required.
The opportunity
Supplement customers ask the questions your label cannot answer: should I test, do I need a provider, what about prescription options. Today you have no compliant way to respond. A branded clinical layer lets your brand sit in front of labs, telehealth and prescription categories while the independent network owns all evaluation and prescribing, keeping your brand free of drug, disease and outcome claims.
$170B+ global supplement market (illustrative)
How it works
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01
Your brand stays front
The portal and app carry your DTC brand. You own marketing and the customer.
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02
The network owns clinical
An independent, board-certified network licensed in all 50 states runs every evaluation and prescribing decision. Your brand never prescribes or makes drug claims.
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03
You price what you can
Set prices for your lawful products and nonclinical services. Clinical and pharmacy fees follow separate billing arrangements. Wellstaq is flat and takes 0% of sales.
What you can add
Telehealth access
Consults run by the independent network.
Prescription categories
Access to Rx categories owned and decided by the network.
Supplement infrastructure
Run your existing line on shared fulfillment.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health
- You lose the patient to their brand
- $0 recurring revenue to you
- The member experience carries their brand
- Services and availability vary by provider
Build it yourself
- Build and maintain your own technology
- Arrange clinical, privacy, and legal support
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $997/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just supplement & dtc brands
- Earn from lawful products and nonclinical services; clinical billing stays separate
How the economics work
One platform fee. Build value beyond the test.
Standard $997/mo. First 100 Early Adopters: $297/mo with a lifetime price lock. Save $700/month — $8,400 every year on platform access. Lead with bloodwork, connect members with licensed telehealth and eligible 503A pharmacy services, and offer optional supplements, your own qualified coaching, and memberships. WellStaq takes 0% of your sales. Lab, clinical, pharmacy, product, and operating costs are separate; clinical fees and any management arrangements must follow applicable rules. No prescription commissions or earnings are promised.
Frequently asked questions
Can my brand make claims about the prescription side?
No. Your brand makes no drug, disease or efficacy claims. The independent network owns all clinical evaluation and prescribing; you promote access to categories only.
Do I earn margin on prescriptions?
No prescription commissions are promised. Your business can earn from lawful products and nonclinical services. Clinical fees and any management arrangements require state-specific review.
Extend your DTC brand into clinical categories
Save $700/month — $8,400/year. The first 100 Early Adopters to sign up get $297/mo locked in for life, instead of standard $997/mo. Join the free waitlist for your invitation when enrollment opens.
$0 to start$0 until you're liveno cardcancel anytime
You operate the brand and nonclinical experience, not the medical practice or dispensing pharmacy. Coaching and supplements are optional and must stay within their lawful scope. WellStaq provides white-label telehealth technology and brand infrastructure, not medical care. Independent licensed providers make clinical and prescribing decisions. Eligible 503A pharmacy services require a valid patient-specific prescription and compliance with applicable requirements; availability varies. Compounded drugs are not FDA-approved. Provider and pharmacy identities remain disclosed. Health data is used only for permitted purposes with required safeguards and authorizations. Billing, marketing, privacy, and management arrangements need state-specific legal review. No health or earnings outcome is guaranteed.