Skip to content Skip to content
$497/moplatform$3,000/moplanned regular100 SPOTS TOTALJoin the waitlist for founder pricing Cart opens in 26d13h20m00s
Menu

Business models

One brand. Three ways to build it.

Compare branded telehealth, a blood-testing membership and a connected health membership. Choose the model you can responsibly deliver.

  • Your branded member portal
  • Connected intake and patient messaging
  • Setup scope confirmed before enrollment

Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.

Hand-drawn illustration of two business owners planning together at a laptop.
7:34

HOW IT WORKS · WITH BEN MORGAN

See how your health brand comes together.

Follow the journey through white-label blood testing, a 50-state doctor network, and connected prescription care.

Watch the presentation Captions available · Slides & written guide included

Business models

One brand. Three ways to build it.

Choose the member experience you can deliver. Expand only when the next service is ready.

MODEL 01

Branded telehealth

Build a Hims- or Ro-inspired customer experience under your name, with a supported route to physician assessment and eligible pharmacy fulfillment.

Your brandClinical accessSupport
Explore this model
MODEL 02

Blood-testing membership

Create a testing-centered member journey with a Function Health-inspired ambition: useful information, a clear place to access it and an appropriate next step.

Your brandTestingSupport
Explore this model
MODEL 03

Connected membership

Bring supported testing, independent care and genuinely useful nonclinical services into one understandable branded journey.

Your brandClinical accessSupport
Explore this model

Illustrative service models. Actual programs, collection methods, integrations and costs require confirmation. Medical decisions remain independent.

ILLUSTRATIVE MEMBERSHIP REVENUE

One membership. A monthly relationship.

Define a membership worth returning for. See what an assumed monthly fee could mean for one customer—and a growing member base.

Start with one paying member.

At an illustrative $79/month membership fee:

One member / month$79
Over 12 paid months$948

Optional membership only. Medication, lab testing and clinical charges are excluded. No costs deducted.

Estimated recurring revenue

$7,900/ month

100 members × $79/month

$94,800 over 12 paid months

Revenue before all costs. Not profit or an earnings forecast.

The fee and member count are illustrative assumptions. Annual figures assume unchanged paying members and fee for 12 months. Renewals and revenue are not guaranteed. Your brand must be entitled to collect the modeled membership fee.

Clear ownership builds trust

Your brand. A clear team behind it.

You build the brand. WellStaq connects the experience. Licensed professionals handle medical care.

Brand owner

Your offer, marketing, customer support and lawful nonclinical services.

WellStaq

Agreed platform workflows and optional scoped implementation.

Clinical entity

Independent evaluation, medical decisions and clinical follow-up.

Laboratory

Supported testing, processing and agreed report delivery.

Pharmacy

Prescription assessment, lawful dispensing and fulfillment.

Confirm each partner, program and responsibility before launch. No WellStaq-wide or client-wide HIPAA or LegitScript certification is claimed here. Safeguards, agreements and brand-specific approvals need review.

See the responsibilities and verification requirements

THE TELEHEALTH OPPORTUNITY

Billion-dollar demand. Your opportunity.

Independent industry examples. No affiliation with or endorsement of Wellstaq. Revenue is not profit or a forecast of your results. Business models and resources differ.

View the industry examples

THE PLATFORM BEHIND YOUR MODEL

Your audience.
Your own health brand.

White-label blood testing with Quest Diagnostics and Labcorp access, in-person and supported at-home options, an independent licensed physician network, and included access to an MD supplement brand to promote.

Give customers a reason to return with branded memberships and ongoing services that fit their needs. Wellstaq connects the platform, independent care and launch support. Onboarding confirms availability, integrations and costs.

Start with one brand for $497/mo.

Save $30,036 a year on your brand.$2,503/month saved · 83.4% off the planned $3,000/mo platform price. Your $497/mo rate is locked in for life. $0 platform setup.First 100 founding members only. Annual savings compare 12 paid months. Service costs and optional add-ons are separate.

Your branded portal, domain, intake, supported messaging, business workspace, standard configuration and platform support. One brand per membership.

Testing, collection, consultations, medications, products, shipping and processing cost extra. Optional website and native app builds are separate.

How It Works
Founding-member offer

Your own health brand starts with a clearer plan.

Save $30,036 a year on your brand.$2,503/month saved · 83.4% off the planned $3,000/mo platform price. Your $497/mo rate is locked in for life. $0 platform setup.First 100 founding members only. Annual savings compare 12 paid months. Service costs and optional add-ons are separate.

Setup scope confirmed before enrollment. Joining the waitlist does not reserve a founding place.

  • Your branded member portal
  • Connected intake and patient messaging
  • Setup scope confirmed before enrollment

Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.

Join the waitlist for founder pricing

Free registration. No reserved spot.
Care and optional implementation cost extra.