Launch worksheet
Build a brief for your audience, service owners, costs and launch questions. Download your own notes.
Open the toolTools & guides
A better plan starts here.
Explore guides, a launch checklist, a scope worksheet and an editable revenue planner. Useful before you share your email.
- Free launch worksheet
- Quote-based cost planning
- A practical launch checklist
Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.
7:34HOW IT WORKS · WITH BEN MORGAN
See how your health brand comes together.
Follow the journey through white-label blood testing, a 50-state doctor network, and connected prescription care.
Watch the presentation Captions available · Slides & written guide includedUseful before you join
Put your plan to work.
Define your offer, organize your costs and see what needs to happen before launch. The tools are free to use.
Readiness checklist
Track the decisions and dependencies that need owners before launch. Print or save your plan.
Open the toolRevenue planner
See monthly revenue, 12-month value and member-count scenarios using your own assumptions.
Open the toolPlatform buyer’s guideChoose the foundation.
Read the buyer’s guideChoose the foundation.
Know the full commitment.
A practical guide to fees, clinical scope, lab workflows, implementation and ownership—with a checklist to take into every sales conversation.
Build a health business.
Not just a website.
Understand the offer, service owners, operating costs and launch decisions before you commit to the build.
Read the founder’s guideBrand & audienceMember experienceYour health brandIndependent partnersOperating plan
Planning a Hims-style brand: the experience is only one layer
A familiar consumer-health experience combines a clear brand, simple navigation and a route to appropriate care. Recreating its appearance does not recreate its clinical operations, services or business results.
Read the guide
What a blood-testing membership needs beyond the test
A testing-centered membership needs authorized ordering, supported collection, reliable results delivery, qualified interpretation and a useful plan for follow-up. The test alone is not the whole service.
Read the guide
A creator’s readiness checklist for a health business
An audience gives you a channel, not clinical authority or a support operation. Before launching, define your nonclinical role, disclosures, service owners and the workload that follows a successful campaign.
Read the guide
How a gym can evaluate a connected health membership
Evaluate a new membership as an operating service, not just another revenue line. Define what staff do, what clinicians do, what members pay and how support works outside the gym.
Read the guide
From supplement brand to connected health experience
A supplement brand can explore a broader service relationship, but testing must not become a device for manufacturing product demand. Build around appropriate information, independent care and optional products.
Read the guide
The platform fee is not your total operating cost
Build your budget in layers: platform, optional implementation, care and fulfillment, transaction costs, member support, acquisition and ongoing operations. Keep brand revenue separate from third-party billings.
Read the guide
Shopify, WooCommerce, hosted or API: choosing an implementation path
Choose the integration around your existing systems, desired experience and ability to maintain it. A plugin, a hosted member portal and a custom API build solve different problems.
Read the guide
What Business in a Box includes
A useful implementation offer names the deliverables, owner, customer inputs and completion criteria. It also makes exclusions, continuing costs and unresolved approvals easy to see.
Read the guide
Who does what: brand, platform, clinician, lab and pharmacy
The brand runs its business; the platform connects agreed workflows; clinicians make medical decisions; laboratories perform supported tests; pharmacies assess and dispense prescriptions. A connected experience does not erase these boundaries.
Read the guidePublished by WellStaq. Business-planning education—not medical, legal or financial advice. Read our editorial and sourcing standards.
Founding-member offer
Your own health brand starts with a clearer plan.
Save $30,036 a year on your brand.$2,503/month saved · 83.4% off the planned $3,000/mo platform price. Your $497/mo rate is locked in for life. $0 platform setup.First 100 founding members only. Annual savings compare 12 paid months. Service costs and optional add-ons are separate.
Setup scope confirmed before enrollment. Joining the waitlist does not reserve a founding place.
- Your branded member portal
- Connected intake and patient messaging
- Setup scope confirmed before enrollment
Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.
Join the waitlist for founder pricing
Free registration. No reserved spot.
Care and optional implementation cost extra.