Branded diagnostics
Wholesale Quest, LabCorp and CLIA-certified lab access under your brand.
Who it's for
Add a clinical layer you can legally offer
Coaching ends where clinical care begins. Wellstaq lets you extend your practice with branded labs, telehealth and supplements, while an independent board-certified network licensed in all 50 states owns every evaluation and prescribing decision so you stay within your lane.
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Wellstaq is a white-label clinical platform that lets fitness & health coaches offer labs, telehealth, 503A Rx and supplements under their own brand, while an independent, board-certified network licensed in all 50 states owns all clinical decisions and prescribing.
Your recurring upside
See how the program compounds
Start with your core program, then stack the layers you own. Drag the member count and toggle each layer — every figure is illustrative and set by you.
$20,900/mo
$250,800/yr · estimated margin
- $99/mo
- $50/mo
- $60/mo
Coaching membership = membership, visits & monitoring.
Illustrative — you set your own pricing. Not a guarantee of earnings. Figures are your recurring program revenue (membership, monitoring, labs, supplements and adjacent care), not promised drug margin. Labs and supplements pass through at wholesale; you set retail and keep the margin. Wellstaq takes 0% of your sales.
At a $99/mo program,
just 21 members
cover your entire $2,000/mo platform fee. Every member after that is your margin.
Illustrative — you set your own pricing. Not a guarantee of earnings.
A proven model
Build the Function Health of fitness & health coaches — and own it
Function Health turned telehealth and recurring prescriptions into billion-dollar brands. You get that same model — plus blood labs, genetic reports and a branded supplement line they don't bundle — under your own name, with an independent 50-state network owning all clinical care.
How Function Health scaled
- Online telehealth visits at scale
- Recurring prescription subscriptions
- Branded supplements and monthly memberships
Billion-dollar brands — built on years of venture capital.
Your version
The same playbook — plus more, and you own it
- Everything they have — telehealth, 503A Rx, supplements, memberships
- + blood labs and genetic reports
- + your brand, your patients, your data
- + you keep the margin — they answer to investors
Launch in weeks, for a flat fee — no raise required.
How it works
-
01
You coach and brand
You keep coaching and own the brand, the portal and the client relationship.
-
02
The network does all clinical
An independent, board-certified network licensed in all 50 states runs every evaluation and prescribing decision. You never prescribe or give medical advice.
-
03
You set retail where allowed
On labs, telehealth and supplements you set your price and keep the margin. Wellstaq is flat and takes 0% of sales.
What you can add
Telehealth consults
Consults handled entirely by the independent network.
Your supplement line
Your own branded supplements on shared infrastructure.
Branded client app
Results and consults in an app carrying your name.
The opportunity
Clients hit a ceiling where they need bloodwork or a provider, and today you refer them away and lose the relationship. A branded clinical layer keeps them with your brand while the independent network carries all clinical responsibility and PHI. You coach; they get care from licensed providers; nothing crosses into practicing outside your scope.
50 states the network is licensed in
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health
- You lose the patient to their brand
- $0 recurring revenue to you
- They own the relationship and the data
- Fitness & health coaches only — nothing else
Build it yourself
- $150K–$500K upfront, 12+ months
- You carry the clinical liability
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $2,000/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just fitness & health coaches
- You set retail and keep the margin; Wellstaq takes 0% of your sales
How the economics work
One flat fee. Everything else at wholesale.
$2,000/mo flat platform fee — the only cut we take. Blood labs, telehealth and supplements pass through at true wholesale cost; you set retail and keep the margin. Wellstaq takes 0% of your sales.
Frequently asked questions
Does this let me prescribe or diagnose?
No. You never prescribe or diagnose. The independent board-certified network owns all evaluation, prescribing and PHI. You stay a coach and a brand.
What can I actually charge for?
You set retail on labs, telehealth and supplements and keep the margin. You do not earn on or control Rx; that sits entirely with the network.
Extend your coaching with a compliant clinical layer
A flat $2,000/mo, wholesale pass-through, and 0% of your sales. Get on the list before spots open.
$0 to start$0 until you're liveno cardcancel anytime
You are the brand and marketing layer only. The independent, board-certified provider network licensed in all 50 states owns all clinical care and prescribing. Your brand makes no drug, medical, efficacy or outcome claims, and offers no product before a provider evaluation. Wellstaq provides technology and brand infrastructure. All clinical decisions, evaluations and prescribing are made by an independent, board-certified provider network licensed in all 50 states. Wellstaq and its partners make no diagnosis, treatment, efficacy or outcome claims; nothing here is medical advice.