Branded supplement line
Your own supplements on shared infrastructure, priced by you.
Who it's for
Branded supplements, labs, and coaching, clinical by referral
Your clients already follow your guidance on food and habits. Wellstaq lets you add branded supplements, labs, and coaching and refer clinical care into a licensed network, while you never prescribe.
$0 to start$0 until you're liveno cardcancel anytime
Wellstaq is a white-label clinical platform that lets dietitians and nutritionists offer labs, telehealth, 503A Rx and supplements under their own brand, while an independent, board-certified network licensed in all 50 states owns all clinical decisions and prescribing.
Your recurring upside
See how the program compounds
Start with your core program, then stack the layers you own. Drag the member count and toggle each layer — every figure is illustrative and set by you.
$20,900/mo
$250,800/yr · estimated margin
- $99/mo
- $50/mo
- $60/mo
Nutrition membership = membership, visits & monitoring.
Illustrative — you set your own pricing. Not a guarantee of earnings. Figures are your recurring program revenue (membership, monitoring, labs, supplements and adjacent care), not promised drug margin. Labs and supplements pass through at wholesale; you set retail and keep the margin. Wellstaq takes 0% of your sales.
At a $99/mo program,
just 21 members
cover your entire $2,000/mo platform fee. Every member after that is your margin.
Illustrative — you set your own pricing. Not a guarantee of earnings.
A proven model
Build the Function Health of dietitians and nutritionists — and own it
Function Health turned telehealth and recurring prescriptions into billion-dollar brands. You get that same model — plus blood labs, genetic reports and a branded supplement line they don't bundle — under your own name, with an independent 50-state network owning all clinical care.
How Function Health scaled
- Online telehealth visits at scale
- Recurring prescription subscriptions
- Branded supplements and monthly memberships
Billion-dollar brands — built on years of venture capital.
Your version
The same playbook — plus more, and you own it
- Everything they have — telehealth, 503A Rx, supplements, memberships
- + blood labs and genetic reports
- + your brand, your patients, your data
- + you keep the margin — they answer to investors
Launch in weeks, for a flat fee — no raise required.
How it works for you
-
01
Offer branded supplements, labs, and coaching
Add a branded line and panels to the coaching you already deliver.
-
02
Refer clinical into the network
Clients who need clinical care intake to an independent provider licensed in their state. You do not prescribe.
-
03
You set retail and keep the margin
Supplements and labs come in at wholesale; you set retail, Wellstaq takes 0% of sales.
Recurring revenue within your scope
Nutrition and coaching are recurring by nature, and a branded supplement line plus labs gives your clients an obvious next step. Wellstaq keeps you within scope: you offer branded supplements, labs, and coaching, and any clinical need is referred into the licensed network. Your practice never prescribes, and the clinical decisions sit with independent providers.
recurring supplements and coaching your clients reorder
What you can offer
Lab access
Quest, LabCorp, and CLIA panels priced by you.
Coaching programs
Branded coaching that pairs with labs and supplements.
Referral pathway
Clinical care handled by the independent licensed network.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health
- You lose the patient to their brand
- $0 recurring revenue to you
- They own the relationship and the data
- Dietitians and nutritionists only — nothing else
Build it yourself
- $150K–$500K upfront, 12+ months
- You carry the clinical liability
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $2,000/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just dietitians and nutritionists
- You set retail and keep the margin; Wellstaq takes 0% of your sales
How the economics work
One flat fee. Everything else at wholesale.
$2,000/mo flat platform fee — the only cut we take. Blood labs, telehealth and supplements pass through at true wholesale cost; you set retail and keep the margin. Wellstaq takes 0% of your sales.
Programs that fit
Frequently asked questions
Do I prescribe or recommend medications?
No. You offer branded supplements, labs, and coaching and refer clinical care into the licensed network. An independent provider owns all evaluation and prescribing.
What do I keep margin on?
You set retail on supplements and labs and keep the margin. Wellstaq takes 0% of your sales.
Add branded supplements and labs
A flat $2,000/mo, wholesale pass-through, and 0% of your sales. Get on the list before spots open.
$0 to start$0 until you're liveno cardcancel anytime
You offer branded labs, supplements and wellness and refer clinical care into the independent licensed network — you do not prescribe. Wellstaq provides technology and brand infrastructure. All clinical decisions, evaluations and prescribing are made by an independent, board-certified provider network licensed in all 50 states. Wellstaq and its partners make no diagnosis, treatment, efficacy or outcome claims; nothing here is medical advice.