Hormone category
HRT evaluated and prescribed by the licensed network.
Who it's for
HRT and labs for an underserved, high-value market
Women in midlife are underserved and highly engaged when a brand takes them seriously. Wellstaq lets you offer branded labs and a provider-evaluated hormone category, with the licensed network owning every clinical decision.
$0 to start$0 until you're liveno cardcancel anytime
WellStaq is a white-label telehealth platform that lets women's health and menopause connect bloodwork, licensed doctor consultations, eligible 503A pharmacy services, and optional supplements under their own brand. Independent clinicians control care; compounded drugs are not FDA-approved.
A recognizable model. Your own brand.
Build the Hims & Hers of women's health and menopause — and own it
Think Function Health-style lab memberships and Hims-style access to care, brought together under your own brand. Start with bloodwork, connect members with a licensed doctor, then support appropriate next steps. These are business-model references, not affiliations; services and results differ.
The model members recognize
- Online telehealth visits at scale
- Provider-guided follow-up when appropriate
- Branded supplements and monthly memberships
Familiar access to care, with transparent clinical roles.
Your version
Bloodwork first. Your brand throughout.
- White-label telehealth and eligible 503A pharmacy pathways
- + blood labs and genetic reports
- + your brand and connected member experience
- + optional supplements and your own coaching
Launch in weeks, for a flat fee — no raise required.
An underserved, high-LTV market
Menopause and midlife women's health remain underserved, even though these patients are highly engaged and stay with a brand that listens. Wellstaq lets you serve them under your own brand with labs and a provider-evaluated HRT category. The licensed network owns evaluation and prescribing, so you can build a long-term relationship without expanding your clinical operation.
high LTV engaged patients who stay for the long term
How it works for you
-
01
Patients intake under your brand
Branded intake captures history and goals before any clinical step.
-
02
The network evaluates the category
An independent provider licensed in their state evaluates the HRT category and owns prescribing where appropriate.
-
03
You set retail and keep the margin
Labs come in at wholesale; you set retail, Wellstaq takes 0% of sales.
What you can offer under your brand
Comprehensive labs
Quest, LabCorp, and CLIA panels priced by you.
Longevity programs
Provider-evaluated longevity options for engaged patients.
Branded app
Your brand across intake, results, and ongoing care.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Hims & Hers
- You lose the patient to their brand
- $0 recurring revenue to you
- The member experience carries their brand
- Services and availability vary by provider
Build it yourself
- Build and maintain your own technology
- Arrange clinical, privacy, and legal support
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $997/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just women's health and menopause
- Earn from lawful products and nonclinical services; clinical billing stays separate
How the economics work
One platform fee. Build value beyond the test.
Standard $997/mo. First 100 Early Adopters: $297/mo with a lifetime price lock. Save $700/month — $8,400 every year on platform access. Lead with bloodwork, connect members with licensed telehealth and eligible 503A pharmacy services, and offer optional supplements, your own qualified coaching, and memberships. WellStaq takes 0% of your sales. Lab, clinical, pharmacy, product, and operating costs are separate; clinical fees and any management arrangements must follow applicable rules. No prescription commissions or earnings are promised.
Programs that fit
Frequently asked questions
Who decides on hormone therapy?
An independent board-certified provider licensed in the patient's state evaluates the HRT category and owns prescribing. You and Wellstaq never prescribe.
Can I serve patients across state lines?
The provider network is licensed in all 50 states, so patients can be evaluated and served wherever they are.
Serve an underserved market under your brand
Save $700/month — $8,400/year. The first 100 Early Adopters to sign up get $297/mo locked in for life, instead of standard $997/mo. Join the free waitlist for your invitation when enrollment opens.
$0 to start$0 until you're liveno cardcancel anytime
WellStaq provides white-label telehealth technology and brand infrastructure, not medical care. Independent licensed providers make clinical and prescribing decisions. Eligible 503A pharmacy services require a valid patient-specific prescription and compliance with applicable requirements; availability varies. Compounded drugs are not FDA-approved. Provider and pharmacy identities remain disclosed. Health data is used only for permitted purposes with required safeguards and authorizations. Billing, marketing, privacy, and management arrangements need state-specific legal review. No health or earnings outcome is guaranteed.