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Who it's for

HRT and labs for an underserved, high-value market

Women in midlife are underserved and highly engaged when a brand takes them seriously. Wellstaq lets you offer branded labs and a provider-evaluated hormone category, with the licensed network owning every clinical decision.

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Wellstaq is a white-label clinical platform that lets women's health and menopause offer labs, telehealth, 503A Rx and supplements under their own brand, while an independent, board-certified network licensed in all 50 states owns all clinical decisions and prescribing.

Your recurring upside

See how the program compounds

Start with your core program, then stack the layers you own. Drag the member count and toggle each layer — every figure is illustrative and set by you.

$35,900/mo $430,800/yr · estimated margin
  • $129/mo
  • $50/mo
  • $60/mo
  • $120/mo

Hormone therapy = membership, visits & monitoring.

Illustrative — you set your own pricing. Not a guarantee of earnings. Figures are your recurring program revenue (membership, monitoring, labs, supplements and adjacent care), not promised drug margin. Labs and supplements pass through at wholesale; you set retail and keep the margin. Wellstaq takes 0% of your sales.

At a $129/mo program,

just 16 members

cover your entire $2,000/mo platform fee. Every member after that is your margin.

Illustrative — you set your own pricing. Not a guarantee of earnings.

A proven model

Build the Hims & Hers of women's health and menopause — and own it

Hims & Hers turned telehealth and recurring prescriptions into billion-dollar brands. You get that same model — plus blood labs, genetic reports and a branded supplement line they don't bundle — under your own name, with an independent 50-state network owning all clinical care.

How Hims & Hers scaled

  • Online telehealth visits at scale
  • Recurring prescription subscriptions
  • Branded supplements and monthly memberships

Billion-dollar brands — built on years of venture capital.

Your version

The same playbook — plus more, and you own it

  • Everything they have — telehealth, 503A Rx, supplements, memberships
  • + blood labs and genetic reports
  • + your brand, your patients, your data
  • + you keep the margin — they answer to investors

Launch in weeks, for a flat fee — no raise required.

An underserved, high-LTV market

Menopause and midlife women's health remain underserved, even though these patients are highly engaged and stay with a brand that listens. Wellstaq lets you serve them under your own brand with labs and a provider-evaluated HRT category. The licensed network owns evaluation and prescribing, so you can build a long-term relationship without expanding your clinical operation.

high LTV engaged patients who stay for the long term

How it works for you

  1. 01

    Patients intake under your brand

    Branded intake captures history and goals before any clinical step.

  2. 02

    The network evaluates the category

    An independent provider licensed in their state evaluates the HRT category and owns prescribing where appropriate.

  3. 03

    You set retail and keep the margin

    Labs come in at wholesale; you set retail, Wellstaq takes 0% of sales.

What you can offer under your brand

Hormone category

HRT evaluated and prescribed by the licensed network.

Comprehensive labs

Quest, LabCorp, and CLIA panels priced by you.

Longevity programs

Provider-evaluated longevity options for engaged patients.

Branded app

Your brand across intake, results, and ongoing care.

Three paths — and why partners pick Wellstaq

You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.

Refer out to Hims & Hers

  • You lose the patient to their brand
  • $0 recurring revenue to you
  • They own the relationship and the data
  • Women's health and menopause only — nothing else

Build it yourself

  • $150K–$500K upfront, 12+ months
  • You carry the clinical liability
  • You vet compounders and track 50-state rules
  • You build labs, pharmacy, app and supplements
Best option

Build it on Wellstaq

  • Patients stay under your brand
  • Recurring revenue you keep — flat $2,000/mo, live in weeks
  • An independent 50-state network owns clinical + prescribing
  • Labs, genetics, telehealth, 503A Rx and supplements — not just women's health and menopause
  • You set retail and keep the margin; Wellstaq takes 0% of your sales

How the economics work

One flat fee. Everything else at wholesale.

$2,000/mo flat platform fee — the only cut we take. Blood labs, telehealth and supplements pass through at true wholesale cost; you set retail and keep the margin. Wellstaq takes 0% of your sales.

Programs that fit

Women's hormone therapy Labs and diagnostics Longevity

Frequently asked questions

Who decides on hormone therapy?

An independent board-certified provider licensed in the patient's state evaluates the HRT category and owns prescribing. You and Wellstaq never prescribe.

Can I serve patients across state lines?

The provider network is licensed in all 50 states, so patients can be evaluated and served wherever they are.

Serve an underserved market under your brand

A flat $2,000/mo, wholesale pass-through, and 0% of your sales. Get on the list before spots open.

Join the waitlist See pricing

$0 to start$0 until you're liveno cardcancel anytime

Wellstaq provides technology and brand infrastructure. All clinical decisions, evaluations and prescribing are made by an independent, board-certified provider network licensed in all 50 states. Wellstaq and its partners make no diagnosis, treatment, efficacy or outcome claims; nothing here is medical advice.