White-label catalog
A vetted supplement range branded entirely to you.
Programs
Your own supplement line, on our infrastructure
A white-label supplement line is the simplest recurring revenue layer to add. Wholesale pass-through, your brand on every bottle, and you keep the margin.
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WellStaq is a white-label telehealth platform that lets supplements connect bloodwork, licensed doctor consultations, eligible 503A pharmacy services, and optional supplements under their own brand. Independent clinicians control care; compounded drugs are not FDA-approved.
A recognizable model. Your own brand.
Build the Ro and Hims of supplements — and own it
Think Function Health-style lab memberships and Hims-style access to care, brought together under your own brand. Start with bloodwork, connect members with a licensed doctor, then support appropriate next steps. These are business-model references, not affiliations; services and results differ.
The model members recognize
- Online telehealth visits at scale
- Provider-guided follow-up when appropriate
- Branded supplements and monthly memberships
Familiar access to care, with transparent clinical roles.
Your version
Bloodwork first. Your brand throughout.
- White-label telehealth and eligible 503A pharmacy pathways
- + blood labs and genetic reports
- + your brand and connected member experience
- + optional supplements and your own coaching
Launch in weeks, for a flat fee — no raise required.
The easiest recurring layer to own
A branded supplement line is the most straightforward way to add recurring revenue because there is no prescription and no clinical gatekeeping involved. Wellstaq puts your brand on a vetted catalog running on shared supplement infrastructure, so members reorder on a recurring cadence inside your app. Products pass through at wholesale, you set retail and keep the margin, and the platform stays a flat $997/mo with zero percent taken from your sales.
$0 of your supplement sales taken by Wellstaq
How the line runs
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01
Brand the catalog
Choose products from the vetted catalog and put your brand on the labels and store.
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02
Members subscribe
Members buy and set up recurring delivery through your branded app and store.
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03
Fulfillment runs itself
The supplement infrastructure handles fulfillment and reorders; you keep the retail margin.
What ships with the program
Wholesale pass-through
Products at wholesale; you set retail and keep the margin.
Branded store + app
A storefront and recurring subscriptions inside your member app.
Fulfillment infrastructure
Shared supplement infrastructure handling fulfillment and reorders.
Cross-program tie-ins
Supplements that complement your labs, longevity, and other programs.
~30 days
average time to launch your branded platform
Because there is no prescribing involved, a supplement line is the fastest layer to stand up and a natural complement to your data and provider-evaluated programs.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health, Ro & Hims
- You lose the patient to their brand
- $0 recurring revenue to you
- The member experience carries their brand
- Services and availability vary by provider
Build it yourself
- Build and maintain your own technology
- Arrange clinical, privacy, and legal support
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $997/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just supplements
- Earn from lawful products and nonclinical services; clinical billing stays separate
How the economics work
One platform fee. Build value beyond the test.
Standard $997/mo. First 100 Early Adopters: $297/mo with a lifetime price lock. Save $700/month — $8,400 every year on platform access. Lead with bloodwork, connect members with licensed telehealth and eligible 503A pharmacy services, and offer optional supplements, your own qualified coaching, and memberships. WellStaq takes 0% of your sales. Lab, clinical, pharmacy, product, and operating costs are separate; clinical fees and any management arrangements must follow applicable rules. No prescription commissions or earnings are promised.
Where this fits
Frequently asked questions
Can supplements claim to treat conditions?
No. Supplements are wellness products and we avoid disease-treatment and efficacy claims. Market them as part of a branded wellness routine.
Do we really keep the margin?
Yes, on supplements. Products pass through at wholesale, you set retail, and Wellstaq takes zero percent of your sales beyond the flat $997/mo platform fee.
Add a branded supplement line to your platform
Save $700/month — $8,400/year. The first 100 Early Adopters to sign up get $297/mo locked in for life, instead of standard $997/mo. Join the free waitlist for your invitation when enrollment opens.
$0 to start$0 until you're liveno cardcancel anytime
WellStaq provides white-label telehealth technology and brand infrastructure, not medical care. Independent licensed providers make clinical and prescribing decisions. Eligible 503A pharmacy services require a valid patient-specific prescription and compliance with applicable requirements; availability varies. Compounded drugs are not FDA-approved. Provider and pharmacy identities remain disclosed. Health data is used only for permitted purposes with required safeguards and authorizations. Billing, marketing, privacy, and management arrangements need state-specific legal review. No health or earnings outcome is guaranteed.