White-label catalog
A vetted supplement range branded entirely to you.
Programs
Your own supplement line, on our infrastructure
A white-label supplement line is the simplest recurring revenue layer to add. Wholesale pass-through, your brand on every bottle, and you keep the margin.
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Wellstaq is a white-label clinical platform that lets supplements offer labs, telehealth, 503A Rx and supplements under their own brand, while an independent, board-certified network licensed in all 50 states owns all clinical decisions and prescribing.
Your recurring upside
See how the program compounds
Start with your core program, then stack the layers you own. Drag the member count and toggle each layer — every figure is illustrative and set by you.
$32,900/mo
$394,800/yr · estimated margin
- $99/mo
- $50/mo
- $60/mo
- $120/mo
Your core membership program = membership, visits & monitoring.
Illustrative — you set your own pricing. Not a guarantee of earnings. Figures are your recurring program revenue (membership, monitoring, labs, supplements and adjacent care), not promised drug margin. Labs and supplements pass through at wholesale; you set retail and keep the margin. Wellstaq takes 0% of your sales.
At a $99/mo program,
just 21 members
cover your entire $2,000/mo platform fee. Every member after that is your margin.
Illustrative — you set your own pricing. Not a guarantee of earnings.
A proven model
Build the Ro and Hims of supplements — and own it
Ro and Hims turned telehealth and recurring prescriptions into billion-dollar brands. You get that same model — plus blood labs, genetic reports and a branded supplement line they don't bundle — under your own name, with an independent 50-state network owning all clinical care.
How Ro and Hims scaled
- Online telehealth visits at scale
- Recurring prescription subscriptions
- Branded supplements and monthly memberships
Billion-dollar brands — built on years of venture capital.
Your version
The same playbook — plus more, and you own it
- Everything they have — telehealth, 503A Rx, supplements, memberships
- + blood labs and genetic reports
- + your brand, your patients, your data
- + you keep the margin — they answer to investors
Launch in weeks, for a flat fee — no raise required.
The easiest recurring layer to own
A branded supplement line is the most straightforward way to add recurring revenue because there is no prescription and no clinical gatekeeping involved. Wellstaq puts your brand on a vetted catalog running on shared supplement infrastructure, so members reorder on a recurring cadence inside your app. Products pass through at wholesale, you set retail and keep the margin, and the platform stays a flat $2,000/mo with zero percent taken from your sales.
$0 of your supplement sales taken by Wellstaq
How the line runs
-
01
Brand the catalog
Choose products from the vetted catalog and put your brand on the labels and store.
-
02
Members subscribe
Members buy and set up recurring delivery through your branded app and store.
-
03
Fulfillment runs itself
The supplement infrastructure handles fulfillment and reorders; you keep the retail margin.
What ships with the program
Wholesale pass-through
Products at wholesale; you set retail and keep the margin.
Branded store + app
A storefront and recurring subscriptions inside your member app.
Fulfillment infrastructure
Shared supplement infrastructure handling fulfillment and reorders.
Cross-program tie-ins
Supplements that complement your labs, longevity, and other programs.
~30 days
average time to launch your branded platform
Because there is no prescribing involved, a supplement line is the fastest layer to stand up and a natural complement to your data and provider-evaluated programs.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health, Ro & Hims
- You lose the patient to their brand
- $0 recurring revenue to you
- They own the relationship and the data
- Supplements only — nothing else
Build it yourself
- $150K–$500K upfront, 12+ months
- You carry the clinical liability
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $2,000/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just supplements
- You set retail and keep the margin; Wellstaq takes 0% of your sales
How the economics work
One flat fee. Everything else at wholesale.
$2,000/mo flat platform fee — the only cut we take. Blood labs, telehealth and supplements pass through at true wholesale cost; you set retail and keep the margin. Wellstaq takes 0% of your sales.
Where this fits
Frequently asked questions
Can supplements claim to treat conditions?
No. Supplements are wellness products and we avoid disease-treatment and efficacy claims. Market them as part of a branded wellness routine.
Do we really keep the margin?
Yes, on supplements. Products pass through at wholesale, you set retail, and Wellstaq takes zero percent of your sales beyond the flat $2,000/mo platform fee.
Add a branded supplement line to your platform
A flat $2,000/mo, wholesale pass-through, and 0% of your sales. Get on the list before spots open.
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Wellstaq provides technology and brand infrastructure. All clinical decisions, evaluations and prescribing are made by an independent, board-certified provider network licensed in all 50 states. Wellstaq and its partners make no diagnosis, treatment, efficacy or outcome claims; nothing here is medical advice.