Fitness & Performance Creator
Baseline Vitality
Performance-led design, an editorial journal, and a companion member experience for fitness and wellness audiences.
Performance education and a journal lead into guided member onboarding.
WEBSITES & APPS · BUILT AROUND YOUR BRAND
Custom websites and native iPhone and Android apps for health and wellness brands. Designed around your identity and the experience you want to create.
Custom websites and native apps are optional.
Build scope and terms are confirmed separately from platform membership.
7:34HOW IT WORKS · WITH BEN MORGAN
See how the platform, optional website and native app builds fit into one branded customer experience.
Watch the presentation Captions available · Slides & written guide includedTHE BUILD COLLECTION
Different audiences. Distinct identities. Explore the websites and companion app demos, then imagine the direction for your own brand.
Fitness & Performance Creator
Performance-led design, an editorial journal, and a companion member experience for fitness and wellness audiences.
Performance education and a journal lead into guided member onboarding.
Women’s Health Authority
A warm, considered women’s-health identity, with thoughtful education and a companion space for everyday routines.
Thoughtful reading, check-ins and movement sessions share one warm identity.
Men’s Digital Health Entrepreneur
A confident men’s-health brand, connecting clear service discovery with a focused member app experience.
Concern-led service pages connect to saved topics and sample appointments.
Chiropractic practices
An approachable practice website and patient companion, connecting first-visit preparation with the experience between visits.
First-visit guidance pairs with preparation and a patient companion.
Med spas & aesthetic studios
An editorial aesthetic-studio experience, with a personal consultation edit that carries from the website into the client app.
Saved treatment interests and questions help shape the consultation experience.
Physician-owned practices
A thoughtful physician-owned practice concept, with a patient workspace that keeps preparation, plans, and follow-up together.
Visit agendas and sample appointments give the patient workspace a clear focus.
Example builds, not client success stories. App demos run in your browser with fictional data. Live services, integrations and native app delivery depend on your agreed scope.
MAKE IT FEEL LIKE YOU
A first look at how your identity can carry from website to app. Try a name, a color, or your own logo.
PNG, JPG or WebP. Up to 2 MB. Stays in this page; nothing is uploaded.
An experience that feels like your brand, from the very first visit.
One identity, two experiences. Visual concept with fictional content.
THE PATH TO YOUR BUILD
A clear direction, a considered design and a build you can explore before it goes live.
Define your audience, offers and brand direction. Agree on the pages, app screens, integrations and deliverables for your build.
A shared planBring your identity into the website and app experience. Review the layouts and key journeys together, including how they feel on a phone.
A direction that feels like youExplore the working build. Check navigation, forms and agreed features across screen sizes, then work through the final refinements.
A working experience to reviewComplete the agreed launch setup and handoff. For native apps, coordinate submission requirements and the ongoing maintenance plan.
A clear next step| Deliverable | Approximate timeline |
|---|---|
| Custom website design + development | 4–6 weeks |
| Branded native iPhone + Android apps | 8–12 weeks |
| Website + native apps together | 8–12 weeksDeveloped in parallel |
Projects can take less time with prompt, ongoing feedback from you. Timing starts at kickoff with the agreed scope and required materials in place; feedback, content and scope changes affect delivery.
App-store review and LegitScript certification follow separate approval timelines.
FOUNDER PRICING · FIRST 100 PAID MEMBERS ONLY
Founder pricing on websites, native iPhone and Android apps, and bundles is exclusive to the first 100 paid founding members. The same 100 members qualify for $497/month platform pricing. Builds are optional and billed separately.
A distinct home for your brand.
Estimated delivery: 4–6 weeks.
Founder build pricing: first 100 paid founding members only. Builds are optional, billed separately, and subject to an agreed scope.
Join the WaitlistYour brand, in their everyday.
Estimated delivery: 8–12 weeks.
Founder build pricing: first 100 paid founding members only. Builds are optional, billed separately, and subject to an agreed scope.
Join the WaitlistOne identity. A connected experience.
Estimated delivery: 8–12 weeks, developed in parallel.
Founder build pricing: first 100 paid founding members only. Builds are optional, billed separately, and subject to an agreed scope.
Join the WaitlistBuilds cover one brand. Confirm pages, screens, integrations, ownership, revisions and delivery in your written scope. App-store approval is controlled by Apple and Google. Third-party accounts and services are scoped separately.
YOUR OPERATING FOUNDATION · SEPARATE SUBSCRIPTION
Platform access, one branded portal and standard configuration. Included access to an MD supplement brand, with subscriptions sold through our API. Product, fulfillment and shipping costs follow your agreed terms. Custom websites and native apps require their own agreed scope.
Read the founding offer terms$497/moOne brand per membership · Locked in for life
Only the first 100 paid founding members get this price
Planned regular price: $3,000/mo
83.4% below planned standard pricing
Save $2,503/month, or $30,036 across 12 paid months.
One brand per membership.
Joining the waitlist does not reserve membership. Testing, consultations, medications, products, shipping and payment processing cost extra. Platform price-lock terms are linked above.
THE TELEHEALTH OPPORTUNITY
$2.35B
2025 total company revenue
2025 annual report$2.53B
2025 total company revenue
2025 financial results$194.1M
2025 net telehealth revenue
2025 annual reportIndependent industry examples. No affiliation with or endorsement of Wellstaq. Revenue is not profit or a forecast of your results. Business models and resources differ.
View the industry examplesLET’S MAKE IT YOURS
Only 100 paid founding members get $497/month platform pricing and exclusive founder offers on websites, apps, bundles and add-ons. After member 100, these prices close to new members.
Join the WaitlistFree to join. No payment today. Joining does not reserve membership.