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Entrepreneurs & operators

Health-brand founders: Turn a business idea into a health brand with a plan.

A focused idea, a realistic budget and someone accountable for operations matter more than having a clinical credential. Start with one audience and one useful promise—not a giant treatment menu.

  • Your branded member portal
  • Connected intake and patient messaging
  • Setup scope confirmed before enrollment

Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.

Join the waitlist for founder pricing

Free early access. We confirm your programs and setup before launch. Custom implementation is optional.

Hand-drawn illustration of two business owners planning together at a laptop.
The opportunity

Turn a business idea into a health brand with a plan.

You want to enter health without stitching together an unexplained list of vendors.

Model to explore: Blood-testing membership. Availability and suitability require review.

Compare the three models
Illustrative workflow—not a customer case study

What this could look like

A founder chooses a defined customer group, validates its needs, and builds a testing-led membership with education and clearly separated clinical access.

Your brandAppropriate testingIndependent careOngoing support

What to plan before you launch.

Validate demand before investing in a custom app. Budget for acquisition, member support and partner review; the platform fee is not the total cost to operate.

What you need to bring

A launch budget, business entity, named operator, proposed customer journey and partner-approved service scope.

What you get with WellStaq

Your branded portal, intake and messaging, with the workspace to manage your launch. Add optional website and app implementation if you want help with the build.

Where bloodwork and care fit

Confirm tests, authorized ordering, collection, results access and clinical review. Independent physicians determine care; pharmacies assess and dispense any lawful prescription. A test is not a guaranteed product sale.

The costs are separate.
The plan should be connected.

$497/mo for your brand, locked in for life. First 100 founding members only. Planned regular price: $3,000/mo. Setup scope confirmed before enrollment. Consultations, testing, medications, shipping, processing and your operating costs are separate. Optional implementation is not included.

Standard doctor consultations start at $20; women’s hormone visits, follow-ups and lab services have their own rates.

See all doctor consultation rates
Build the complete cost picture

Can I start without an existing audience?

Yes, you can explore the model, but WellStaq does not supply customers. Test acquisition costs and demand before committing to a large build.

What you bring to the launch

Your audience, your offer and the day-to-day service your members receive. We help you map the setup, costs and steps to launch.

Read the relevant planning guide

ILLUSTRATIVE MEMBERSHIP REVENUE

Put a number to your membership idea.

Define a membership worth returning for. See what an assumed monthly fee could mean for one customer—and a growing member base.

Start with one paying member.

At an illustrative $79/month membership fee:

One member / month$79
Over 12 paid months$948

Optional membership only. Medication, lab testing and clinical charges are excluded. No costs deducted.

Estimated recurring revenue

$7,900/ month

100 members × $79/month

$94,800 over 12 paid months

Revenue before all costs. Not profit or an earnings forecast.

The fee and member count are illustrative assumptions. Annual figures assume unchanged paying members and fee for 12 months. Renewals and revenue are not guaranteed. Your brand must be entitled to collect the modeled membership fee.

Use your own numbers

Compare for the business you want to build.

For a founder, creator, fitness business or wellness brand, the useful question is what your team will operate and what independent partners will deliver.

Compare the fit, scope and fees

How launch works

A clear next step. At every stage.

  1. Define the offer

    Choose the audience, recurring value and realistic operating budget.

  2. Confirm the pathway

    Review entity eligibility, programs, states, labs, pharmacy and service costs.

  3. Build the experience

    Scope branding, website, member access and the right integration route.

  4. Test. Approve. Then launch.

    Verify the journey, permissions, support routes and readiness before promotion.

Custom website design + development: around 4–6 weeks. Branded native iPhone + Android apps: around 8–12 weeks. Website + native apps together: around 8–12 weeks, developed in parallel. Projects can take less time with prompt, ongoing client feedback. Estimates start at project kickoff with the agreed scope and required materials in place. App-store review and LegitScript certification follow separate approval timelines. Business launch follows the required approvals.

THE TELEHEALTH OPPORTUNITY

Billion-dollar demand. Your opportunity.

Independent industry examples. No affiliation with or endorsement of Wellstaq. Revenue is not profit or a forecast of your results. Business models and resources differ.

View the industry examples
Founding-member offer

Plan the next step for health-brand founders.

Save $30,036 a year on your brand.$2,503/month saved · 83.4% off the planned $3,000/mo platform price. Your $497/mo rate is locked in for life. $0 platform setup.First 100 founding members only. Annual savings compare 12 paid months. Service costs and optional add-ons are separate.

Setup scope confirmed before enrollment. Joining the waitlist does not reserve a founding place.

  • Your branded member portal
  • Connected intake and patient messaging
  • Setup scope confirmed before enrollment

Access to an MD supplement brand is included. Sell subscriptions to the MD supplement brand through the Wellstaq API. Product purchases and fulfillment follow the agreed terms.

Join the waitlist for founder pricing

Free registration. No reserved spot.
Care and optional implementation cost extra.

THE PLATFORM BEHIND YOUR MODEL

Your audience.
Your own health brand.

White-label blood testing with Quest Diagnostics and Labcorp access, in-person and supported at-home options, an independent licensed physician network, and included access to an MD supplement brand to promote.

Give customers a reason to return with branded memberships and ongoing services that fit their needs. Wellstaq connects the platform, independent care and launch support. Onboarding confirms availability, integrations and costs.

Start with one brand for $497/mo.

Save $30,036 a year on your brand.$2,503/month saved · 83.4% off the planned $3,000/mo platform price. Your $497/mo rate is locked in for life. $0 platform setup.First 100 founding members only. Annual savings compare 12 paid months. Service costs and optional add-ons are separate.

Your branded portal, domain, intake, supported messaging, business workspace, standard configuration and platform support. One brand per membership.

Testing, collection, consultations, medications, products, shipping and processing cost extra. Optional website and native app builds are separate.

How It Works
503A prescriptions & doctor consults. Zero Wellstaq markup.

Wellstaq passes 503A pharmacy prescription rates and doctor consultation rates directly to you. We add no markup, take no margin, and keep no share of either charge. Platform fees and applicable service costs are separate.

503A pharmacy? Become an API partner