Doctor consultations
Initial visits, follow-ups, and repeat testing when clinically appropriate. Build continuity around real services, not a requirement to buy a product.
Value: ongoing access to careOutcomes
Turn one-time visits into recurring revenue
Most practices earn once per patient, then wait for them to come back. Wellstaq lets you wrap labs, telehealth, and a supplement line into branded memberships and refills that bill on a schedule, under your name.
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WellStaq is a white-label telehealth platform that lets add recurring revenue connect bloodwork, licensed doctor consultations, eligible 503A pharmacy services, and optional supplements under their own brand. Independent clinicians control care; compounded drugs are not FDA-approved.
THE BLOODWORK-FIRST BUSINESS MODEL
Start with insight.
Build a business beyond the test.
A one-time product ends at checkout. A lab-led experience gives members a starting point, access to a doctor, and relevant ways to keep going—all through your white-label telehealth brand.
- 01
THE STARTING POINT
Gather the bloodwork.
Invite members to start with a blood panel, with clinician ordering where required. Results appear in their branded member experience, with access limited to authorized users.
- 02
THE CLINICAL CHECKPOINT
Turn results into a conversation.
A licensed doctor reviews the results alongside health history, symptoms, and goals in a consultation. The clinician—not a sales funnel—determines what care is appropriate.
From there: relevant options, not automatic upsells.
HOW THE BUSINESS GROWS
Monetize the services.
Not the health data.
Earn from products and nonclinical services your business actually provides. Clinical and pharmacy services have separate charges and arrangements; brand ownership does not entitle you to medical fees or prescription commissions. Revenue depends on demand, costs, member choice, and lawful agreements—not every member needs every service.
Clear roles. Important 503A & privacy boundaries.
White-label experience, transparent care. Your brand leads the experience; the treating provider and dispensing pharmacy must remain clearly identified. WellStaq and your brand are not the compounder or the prescriber.
503A is a compounding framework, not FDA approval. Compounded drugs are not FDA-approved; FDA does not review their safety, effectiveness, or quality before marketing. A valid prescription alone does not establish that every product can legally be compounded. Availability depends on the patient, clinician, pharmacy, state, and applicable requirements. No prescription, refill, or outcome is guaranteed.
Data informs care—not a marketing list. Health information must be used only for permitted purposes with required privacy authorizations and safeguards. Coaching is not diagnosis or treatment; supplements are not represented as treating disease. Clinical fees, pharmacy charges, and any management agreements need state-specific legal review, including fee-splitting and referral restrictions.
503A availability is conditional. Compounded drugs are not FDA-approved. Coaching is supplied by your own qualified team, not included clinical staff. Lab, clinical, pharmacy, and product charges are separate from platform access.
Build your bloodwork-first brand$997/mo $297/mo for the first 100 Early Adopters. Lifetime price lock. Save $700/month.
A recognizable model. Your own brand.
Build the Ro and Hims of add recurring revenue — and own it
Think Function Health-style lab memberships and Hims-style access to care, brought together under your own brand. Start with bloodwork, connect members with a licensed doctor, then support appropriate next steps. These are business-model references, not affiliations; services and results differ.
The model members recognize
- Online telehealth visits at scale
- Provider-guided follow-up when appropriate
- Branded supplements and monthly memberships
Familiar access to care, with transparent clinical roles.
Your version
Bloodwork first. Your brand throughout.
- White-label telehealth and eligible 503A pharmacy pathways
- + blood labs and genetic reports
- + your brand and connected member experience
- + optional supplements and your own coaching
Launch in weeks, for a flat fee — no raise required.
Where the recurring dollars actually live
Start with a useful bloodwork experience, then build value through optional supplements, your own qualified coaching, and clearly defined memberships. Members may also access separately billed consultations and eligible 503A pharmacy services. Clinical need—not a revenue target—determines follow-ups and prescriptions. Revenue depends on member choice, costs, and lawful agreements; it is not guaranteed.
$997/mo flat platform fee, 0% of your sales
How recurring revenue gets built
-
01
Package a branded membership
Bundle blood panels, telehealth access, and a supplement line into a monthly or annual plan that carries your name, not ours.
-
02
Let care guide the next step
Clinicians determine whether follow-up visits, repeat labs, or prescriptions are appropriate. Pharmacy services are conditional, not automatic membership benefits.
-
03
Earn continued membership
Offer useful support, optional products, and your own qualified coaching. Renewals require clear terms and member consent; every member need not buy every service.
What powers the recurring model
Branded memberships
Recurring plans presented entirely under your brand, billed monthly or annually.
Refill workflows
Ongoing care is prescribed and managed by the independent, board-certified network licensed in all 50 states.
Wholesale pass-through
Labs and supplements arrive at wholesale; you set retail and keep the margin on those categories.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health, Ro & Hims
- You lose the patient to their brand
- $0 recurring revenue to you
- The member experience carries their brand
- Services and availability vary by provider
Build it yourself
- Build and maintain your own technology
- Arrange clinical, privacy, and legal support
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $997/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just add recurring revenue
- Earn from lawful products and nonclinical services; clinical billing stays separate
How the economics work
One platform fee. Build value beyond the test.
Standard $997/mo. First 100 Early Adopters: $297/mo with a lifetime price lock. Save $700/month — $8,400 every year on platform access. Lead with bloodwork, connect members with licensed telehealth and eligible 503A pharmacy services, and offer optional supplements, your own qualified coaching, and memberships. WellStaq takes 0% of your sales. Lab, clinical, pharmacy, product, and operating costs are separate; clinical fees and any management arrangements must follow applicable rules. No prescription commissions or earnings are promised.
Keep going
Frequently asked questions
Who handles billing for the recurring plans?
Membership terms must clearly identify what is included, who charges for each service, renewal consent, and cancellation rights. Clinical fees and pharmacy charges follow separate lawful billing arrangements; any management fees require state-specific review. WellStaq does not promise prescription commissions.
Do I have to prescribe anything?
No. The independent, board-certified provider network owns every clinical and prescribing decision. Your brand does not prescribe; clinical and privacy responsibilities remain governed by the actual roles, contracts, and applicable law.
Build recurring revenue under your brand
Save $700/month — $8,400/year. The first 100 Early Adopters to sign up get $297/mo locked in for life, instead of standard $997/mo. Join the free waitlist for your invitation when enrollment opens.
$0 to start$0 until you're liveno cardcancel anytime
WellStaq provides white-label telehealth technology and brand infrastructure, not medical care. Independent licensed providers make clinical and prescribing decisions. Eligible 503A pharmacy services require a valid patient-specific prescription and compliance with applicable requirements; availability varies. Compounded drugs are not FDA-approved. Provider and pharmacy identities remain disclosed. Health data is used only for permitted purposes with required safeguards and authorizations. Billing, marketing, privacy, and management arrangements need state-specific legal review. No health or earnings outcome is guaranteed.