White-label platform
A flat-fee, branded health platform clients can own.
Who it's for
Add a health platform to your book of business
Give the employers and clients you advise a branded health platform they can launch under their own name, while an independent board-certified network licensed in all 50 states delivers all clinical care. You broker and advise; the network owns the clinical.
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WellStaq is a white-label telehealth platform that lets benefits brokers & consultants connect bloodwork, licensed doctor consultations, eligible 503A pharmacy services, and optional supplements under their own brand. Independent clinicians control care; compounded drugs are not FDA-approved.
A recognizable model. Your own brand.
Build the Function Health of benefits brokers & consultants — and own it
Think Function Health-style lab memberships and Hims-style access to care, brought together under your own brand. Start with bloodwork, connect members with a licensed doctor, then support appropriate next steps. These are business-model references, not affiliations; services and results differ.
The model members recognize
- Online telehealth visits at scale
- Provider-guided follow-up when appropriate
- Branded supplements and monthly memberships
Familiar access to care, with transparent clinical roles.
Your version
Bloodwork first. Your brand throughout.
- White-label telehealth and eligible 503A pharmacy pathways
- + blood labs and genetic reports
- + your brand and connected member experience
- + optional supplements and your own coaching
Launch in weeks, for a flat fee — no raise required.
The opportunity
Clients increasingly ask for more than traditional plans, and you want differentiated offerings to bring to renewals. A white-label health platform gives you something new to broker. Each client becomes the brand layer for their own program while the independent network owns all clinical care and PHI. You stay in your role as broker and advisor and never sit inside clinical workflows.
$50B+ corporate wellness market (illustrative)
How it works
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01
You broker and advise
You bring the platform to clients as part of your offering and advise on fit.
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02
Your client is the brand
Each employer or client launches the program under their own brand.
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03
The network delivers clinical
An independent, board-certified network licensed in all 50 states delivers all evaluation, prescribing and PHI handling.
What you can bring clients
Independent provider network
Licensed in all 50 states; delivers all clinical care.
Diagnostics & telehealth
Wholesale lab access and network-run consults.
Clear, flat pricing
A simple flat platform fee that is easy to present.
Three paths — and why partners pick Wellstaq
You're really choosing between sending patients to someone else's brand, building it all yourself, or owning the model on Wellstaq.
Refer out to Function Health
- You lose the patient to their brand
- $0 recurring revenue to you
- The member experience carries their brand
- Services and availability vary by provider
Build it yourself
- Build and maintain your own technology
- Arrange clinical, privacy, and legal support
- You vet compounders and track 50-state rules
- You build labs, pharmacy, app and supplements
Build it on Wellstaq
- Patients stay under your brand
- Recurring revenue you keep — flat $997/mo, live in weeks
- An independent 50-state network owns clinical + prescribing
- Labs, genetics, telehealth, 503A Rx and supplements — not just benefits brokers & consultants
- Earn from lawful products and nonclinical services; clinical billing stays separate
How the economics work
One platform fee. Build value beyond the test.
Standard $997/mo. First 100 Early Adopters: $297/mo with a lifetime price lock. Save $700/month — $8,400 every year on platform access. Lead with bloodwork, connect members with licensed telehealth and eligible 503A pharmacy services, and offer optional supplements, your own qualified coaching, and memberships. WellStaq takes 0% of your sales. Lab, clinical, pharmacy, product, and operating costs are separate; clinical fees and any management arrangements must follow applicable rules. No prescription commissions or earnings are promised.
Explore
Frequently asked questions
What is my role versus the clinical side?
You broker and advise. The independent board-certified network delivers all clinical care, prescribing and PHI. Neither you nor your client acts as a provider.
Do my clients take on clinical liability?
Independent licensed providers control clinical decisions. Your business remains responsible for its own marketing, privacy, billing, and scope-of-practice obligations; the platform does not eliminate liability.
Add a branded health platform to your offering
Save $700/month — $8,400/year. The first 100 Early Adopters to sign up get $297/mo locked in for life, instead of standard $997/mo. Join the free waitlist for your invitation when enrollment opens.
$0 to start$0 until you're liveno cardcancel anytime
You operate the brand and nonclinical experience, not the medical practice or dispensing pharmacy. Coaching and supplements are optional and must stay within their lawful scope. WellStaq provides white-label telehealth technology and brand infrastructure, not medical care. Independent licensed providers make clinical and prescribing decisions. Eligible 503A pharmacy services require a valid patient-specific prescription and compliance with applicable requirements; availability varies. Compounded drugs are not FDA-approved. Provider and pharmacy identities remain disclosed. Health data is used only for permitted purposes with required safeguards and authorizations. Billing, marketing, privacy, and management arrangements need state-specific legal review. No health or earnings outcome is guaranteed.