White-Label Blood Testing Platform
Launch your own
Function Health.
Sell memberships. Members get 100+ biomarkers in your branded app. They book a doctor consult to review their results.
Function Health built a company worth hundreds of millions by doing one thing: giving members comprehensive blood data and clinician notes on a beautiful platform. Wellstaq lets you launch that exact model under your own brand — white-labeled app, annual membership billing, 100+ biomarkers, physician-reviewed results, and an in-app consult booking engine. $497/mo. No lab contracts. No app development. No physician network to build.
Annual membership model
100+ biomarkers per panel
Clinician notes included
Your brand — zero co-branding
S
Sarah M. — Annual Member
84
Health Score
Metabolic · 8 markers
Fasting Glucose
88
Optimal
HbA1c
5.1%
Optimal
Fasting Insulin
9.4
Review
Cardiovascular · 7 markers
ApoB
112
Flagged
hsCRP
0.4
Optimal
Clinician Note — Dr. A. Chen, MD
Sarah, your metabolic markers look strong. Your ApoB at 112 mg/dL is elevated and warrants discussion — I’d recommend reviewing your cardiovascular risk factors. Book a consult to go through this together.
Wellstaq’s White-Label Blood Testing Platform provides laboratory biomarker data for health monitoring purposes. Any Research Peptides offered through member storefronts are sold strictly for Research Use Only (RUO). Blood testing results are not intended to diagnose, treat, cure, or prevent any disease. Members are responsible for compliance in their jurisdiction.
Modeled after the world’s leading health testing platforms
Function Health
Levels
InsideTracker
SiPhox Health
Ezra
Life Extension
The Business Model
Exactly how
Exactly how
Function Health works —
under your name.
Function Health charges $365/yr. Members get 100+ biomarkers tested, results in a beautiful dashboard, and clinician notes explaining what everything means. That’s the entire model — and it’s worth hundreds of millions.
Wellstaq gives you that exact infrastructure, white-labeled to your brand. You sell the memberships. You set the price. You keep the margin. We run the lab logistics, the app, the physician layer, and the consult engine — invisibly, under your name.
01
Membership fee — your recurring base
Members pay monthly or annually to access their health data in your app. Blood testing is included in the membership. You set the price, you keep the margin.
Recurring Revenue
02
Physician consult — triggered by flagged results
When members see out-of-range biomarkers in your app, they book a physician consult to understand them. The consult is an add-on — you set the fee, you collect it.
Upsell Revenue
03
Research protocol reorders — post-consult
The physician’s post-consult protocol recommendation links directly to your white-label storefront. Members order Research Peptides or supplements in one tap.
Commerce Revenue
Function Health vs. Your White-Label Platform
Side by Side
Function Health
$365/yr membership — one price, one brand, their platform
Your Platform
You set the price — monthly or annual, your brand, your margins
What members get
100+ biomarkers, dashboard, clinician notes — Function’s brand
What your members get
Same — 100+ biomarkers, app, clinician notes — your brand
Consults
Not a primary revenue line — Function focuses on membership volume
Consults
In-app upsell engine — flagged results drive consult bookings automatically
Post-consult commerce
No storefront — members buy supplements elsewhere
Post-consult commerce
Protocol links to your white-label peptide + supplement storefront
Cost to build
$50M+ raised to build the platform from scratch
Your cost
$497/mo — everything included
Member Experience
What your member
What your member
actually experiences.
The same four-step journey that drives Function Health’s retention — running under your brand from day one.
Join & get tested
Member purchases a monthly or annual membership. An at-home SiPhox kit ships automatically — 100+ biomarkers, no clinic visit.
Membership included
Results in your app
100+ biomarkers appear in your branded app — color-coded, trended, scored. This is what they’re paying for.
Core membership value
Clinician notes delivered
A licensed physician reviews the full panel and delivers personalized notes — explaining findings, flagging concerns, and recommending a consult.
Included in membership
Consult booked — in-app
Flagged results prompt a one-tap consult booking. Member pays a consult fee — you collect it. Post-consult protocol reorders from your storefront.
Upsell revenue
What Members Are Tested For
100+ biomarkers across
100+ biomarkers across
every system that matters.
The same comprehensive panel Function Health built its brand around — hormones, heart, thyroid, metabolic, nutrients, inflammation, and longevity markers. What standard physicals skip, your platform doesn’t.
Metabolic Health
18 markers
Glucose, HbA1c, Insulin, HOMA-IR, Triglycerides, Uric Acid, GLP-1
Core panel
Cardiovascular
14 markers
ApoB, Lp(a), LDL-P, hsCRP, Homocysteine, Oxidized LDL
Most missed
Hormones
22 markers
Testosterone, Estradiol, Cortisol, DHEA-S, IGF-1, LH, FSH
High demand
Thyroid
8 markers
TSH, Free T3, Free T4, Reverse T3, Thyroid Antibodies
Often overlooked
Inflammation
10 markers
hsCRP, IL-6, TNF-α, Fibrinogen, Ferritin
Root cause
Nutrients & Vitamins
15 markers
Vitamin D, B12, Magnesium, Zinc, Omega-3 Index, Folate
Widely deficient
Organ Health
12 markers
Liver enzymes, Kidney function (eGFR), CBC, Urinalysis
Comprehensive
Longevity
8 markers
Biological age, NAD+, GDF-15, Klotho, Telomere length
Premium tier
The Core Value Prop
Clinician notes are
Clinician notes are
why members pay.
Function Health members consistently say the same thing: the clinician notes are worth the entire cost of membership. Raw biomarker data is confusing. A licensed physician explaining what it means, what’s concerning, and what to do — that’s what drives renewals, referrals, and consult bookings.
Your platform delivers the same thing. Every member panel is reviewed by a licensed physician from Wellstaq’s network. They get personalized notes delivered inside your branded app — not a generic PDF, not a link to a generic health article. Actual physician commentary on their actual results.
Delivered inside your branded app
Notes appear in the member’s dashboard alongside their results — not emailed, not a PDF. Integrated into the app experience.
Flagged results prompt a consult booking
When the physician flags a biomarker for attention, the note includes a one-tap CTA to book a follow-up consult — directly converting note readers into consult revenue.
No physician network to build or staff
Wellstaq’s licensed physician network handles all reviews. No hiring, no credentialing, no staffing overhead. You bring members, we deliver the clinical layer.
AC
Dr. A. Chen, MD — Internal Medicine
Delivered
Summary
Sarah, overall your panel looks encouraging — strong metabolic control and low inflammation. There are two areas I’d like to bring to your attention that are worth addressing proactively.
Findings requiring attention
ApoB — 112 mg/dL
Elevated above optimal range (<90). This is your most important cardiovascular risk marker and warrants a consult to discuss next steps.
Fasting Insulin — 9.4
Borderline. Not alarming but trending in a direction worth monitoring. Worth discussing dietary strategies at your next consult.
hsCRP — 0.4
Excellent. Your inflammation is well-controlled — this is a strong protective finding for both cardiovascular and metabolic health.
Dr. Chen recommends a follow-up consult to review your ApoB result and discuss a cardiovascular risk reduction plan.
Book Consult
Platform Features
Everything in your platform.
Everything in your platform.
Nothing left to build.
App, lab network, physician layer, consult engine, membership billing, storefront integration — the complete stack for running a Function Health-style business under your brand.
Branded iOS & Android App
Your members download an app under your brand name. Inside: their biomarker results, Health Score, trend lines, clinician notes, and a one-tap consult booking flow. Zero Wellstaq branding anywhere.
Your brand
100+ Biomarker Annual Panel
The same depth as Function Health — hormones, cardiovascular, metabolic, thyroid, nutrients, inflammation, organ health, and longevity markers. At-home SiPhox kit ships with every new membership and renewal.
SiPhox powered
Physician-Reviewed Clinician Notes
Every panel is reviewed by a licensed MD who delivers personalized notes inside your app — not a generic report. The clinician notes are why members renew, refer friends, and book follow-up consults. Function Health proved it.
Retention driver
In-App Consult Upsell Engine
Flagged biomarkers in clinician notes surface a one-tap consult booking CTA inside the app. Members go from reading about an out-of-range result to booking a physician consult in seconds. You collect the consult fee.
Upsell revenue
Annual Membership Billing
You sell memberships — monthly or annual — through your branded platform. At renewal, the next panel ships automatically. The membership model is the engine: recurring revenue base, plus consult and protocol upsells stacked on top.
Recurring revenue
Health Score + Trend Tracking
Every member’s 100+ biomarkers compress into a single Health Score. Trend lines show how their numbers change across panels. The visual proof of progress is what keeps members renewing year after year.
Engagement driver
Protocol-to-Storefront Integration
Post-consult protocol recommendations link directly to your white-label peptide and supplement storefront. One tap from physician recommendation to purchase. The commerce layer Function Health doesn’t have — you do.
Commerce revenue
CLIA-Certified Lab Processing
All samples processed through SiPhox Health’s CLIA-certified, CAP-accredited laboratory network. Clinical-grade accuracy — the same standard used by hospital reference labs. Not a startup testing kit.
CLIA certified
Member Analytics Dashboard
Track membership growth, renewal rates, consult conversion, panel completion, and protocol reorder volume — all from your operator dashboard. Know exactly which members are ready to rebook and reorder.
Operator view
Your Investment
Two ways to access
Two ways to access
White-Label Blood Testing
Blood Testing Platform standalone, or as part of the complete Wellstaq clinical stack.
Blood Testing Platform
$497/mo
White-label blood testing platform — sell annual or monthly memberships under your brand
🔒 Lifetime price lock for early adopters
Branded iOS & Android app — zero co-branding
100+ biomarker annual panel — SiPhox at-home kit
Physician clinician notes — delivered in-app
In-app consult upsell engine
Annual membership billing — you set the price
Health Score + trend tracking across panels
Protocol-to-storefront commerce integration
CLIA-certified lab — 5–7 day results
No obligation — 15-minute walkthrough
Best Value
Wellstaq Complete Platform
$997/mo
Everything in Blood Testing + all 4 other Wellstaq stacks
Everything in Blood Testing, plus:
60+ White-Label Research Peptide SKUs (Premier)
140+ White-Label Supplement SKUs
White-Label Telemedicine Portal
Branded Patient App + biomarker tracking
Done-for-you WooCommerce storefront (BIB)
5 revenue stacks — Research Peptides, Supplements, Blood Testing, Telemedicine, Branded Patient App.
Book a Strategy Call →
No contracts • Cancel anytime • Your brand assets remain yours
Blood testing results are for health monitoring purposes and do not constitute medical advice, diagnosis, or treatment. Any associated Research Peptides are sold strictly for Research Use Only (RUO). Members are independently responsible for regulatory compliance in their jurisdiction.
Common Questions
Everything you need to know
Everything you need to know
before getting started
What exactly does my member get with a membership?
Members pay a monthly or annual fee and receive: an at-home blood test (100+ biomarkers via SiPhox) that ships when they join and at each renewal, results displayed in your branded app with color-coded ranges and trend tracking, a Health Score, and personalized clinician notes from a licensed physician who reviews their full panel. Physician consults are an on-demand add-on — members book and pay separately when they want a deeper review of their results.
How do I set my membership pricing?
You set your own price — monthly and annual billing are both supported. Your platform cost to Wellstaq is $497/mo flat. Most operators price annual memberships between $499–$997/yr and monthly memberships at $59–$149/mo. Your margin scales as your membership base grows — the $497/mo platform cost stays fixed regardless of how many members you have.
How does the consult upsell work inside the app?
When a member’s clinician notes flag a biomarker requiring attention, the note includes a prompt to book a physician consult directly in the app. The member taps, selects a time, and pays — all within your branded platform. You set the consult fee. A licensed physician from Wellstaq’s network conducts the session and delivers a post-consult summary with protocol recommendations that link to your storefront.
Is the blood test included in membership or a separate purchase?
The annual blood test is built into the membership. When a member joins, a SiPhox at-home kit ships automatically — no separate checkout. At renewal, the next panel ships with the new membership cycle. This is core to the value proposition: members aren’t just paying for an app, they’re paying for ongoing access to their health data refreshed annually. Function Health’s entire model is built on this — your platform replicates it.
Will my members see Wellstaq’s or SiPhox’s branding anywhere?
No. Your members interact entirely with your brand — your app name, your logo, your colors, your domain. Wellstaq and SiPhox power the infrastructure behind the scenes, exactly like Shopify powers a store without the customer knowing it’s Shopify. The clinician notes, result dashboards, consult booking flow, and billing all appear under your brand.
How is this different from Function Health?
Function Health charges $365/yr and keeps all the revenue — their brand, their platform. Wellstaq gives you the same infrastructure under your brand, with two advantages Function doesn’t offer: an in-app physician consult upsell engine that converts flagged results into consult bookings automatically, and direct post-consult protocol integration with your white-label storefront. You earn the membership, the consult, and the product reorder. Function only earns the membership.
Is there a lifetime price lock?
Yes. Early adopters who join during pre-launch lock in their $497/mo rate for life. As the platform scales and pricing adjusts for new operators, your rate is fixed. This is designed to reward partners who join early and help build the Wellstaq network.
Ready to Launch
Your Function Health.
Live in days.
Sell annual memberships. Members get 100+ biomarkers in your branded app, clinician notes from a licensed physician, and a one-tap consult booking when they need answers. $497/mo. Your name on everything.
Book a Strategy Call →No contracts • Cancel anytime • Lifetime price lock for early adopters