WEBVTT 1 00:00:00.299 --> 00:00:03.344 line:88% position:50% size:84% align:center You've done the hard part: built a health audience that trusts you. 2 00:00:03.627 --> 00:00:05.776 line:88% position:50% size:84% align:center But how do you turn that trust into a real business? 3 00:00:06.315 --> 00:00:07.781 line:88% position:50% size:84% align:center Sponsorships come and go. 4 00:00:07.893 --> 00:00:10.427 line:88% position:50% size:84% align:center Affiliate commissions depend on someone else's offer. 5 00:00:10.495 --> 00:00:12.559 line:88% position:50% size:84% align:center Your followers still need a clear next step. 6 00:00:12.585 --> 00:00:15.429 line:88% position:50% size:84% align:center Wellstaq is built to help you monetize that following through your own 7 00:00:15.444 --> 00:00:17.861 line:88% position:50% size:84% align:center health brand: white-label blood testing, 8 00:00:17.876 --> 00:00:20.080 line:88% position:50% size:84% align:center access to a fifty-state doctor network, 9 00:00:20.095 --> 00:00:21.945 line:88% position:50% size:84% align:center and appropriate ongoing care. 10 00:00:22.121 --> 00:00:22.905 line:88% position:50% size:84% align:center Here's how. 11 00:00:22.975 --> 00:00:25.508 line:88% position:50% size:84% align:center I'm Ben Morgan, CEO of Wellstaq. 12 00:00:25.620 --> 00:00:28.762 line:88% position:50% size:84% align:center We built this for people who already influence health decisions and want 13 00:00:28.777 --> 00:00:31.268 line:88% position:50% size:84% align:center a practical way to turn that audience into customers. 14 00:00:31.403 --> 00:00:34.246 line:88% position:50% size:84% align:center You bring the brand, the trust, and an offer that fits your 15 00:00:34.261 --> 00:00:34.960 line:88% position:50% size:84% align:center followers. 16 00:00:35.243 --> 00:00:38.416 line:88% position:50% size:84% align:center Wellstaq connects the platform and supported services behind it. 17 00:00:38.528 --> 00:00:40.763 line:88% position:50% size:84% align:center Independent clinicians make medical decisions. 18 00:00:40.789 --> 00:00:42.384 line:88% position:50% size:84% align:center Licensed pharmacies dispense. 19 00:00:42.604 --> 00:00:46.258 line:88% position:50% size:84% align:center You can build a focused health business without assembling every connection 20 00:00:46.273 --> 00:00:47.100 line:88% position:50% size:84% align:center from scratch. 21 00:00:47.340 --> 00:00:49.702 line:88% position:50% size:84% align:center Hims and Hers makes the opportunity tangible. 22 00:00:49.968 --> 00:00:53.397 line:88% position:50% size:84% align:center A recognizable brand brings people into an online care experience, 23 00:00:53.424 --> 00:00:55.701 line:88% position:50% size:84% align:center with an ongoing relationship around their needs. 24 00:00:55.979 --> 00:00:59.633 line:88% position:50% size:84% align:center In twenty twenty-five, Hims and Hers reported about two point three 25 00:00:59.648 --> 00:01:03.388 line:88% position:50% size:84% align:center five billion dollars in revenue and more than two point five million 26 00:01:03.403 --> 00:01:04.230 line:88% position:50% size:84% align:center subscribers. 27 00:01:04.618 --> 00:01:05.744 line:88% position:50% size:84% align:center The lesson is powerful: 28 00:01:06.069 --> 00:01:09.638 line:88% position:50% size:84% align:center people will choose a convenient branded experience for needs that continue beyond 29 00:01:09.653 --> 00:01:10.821 line:88% position:50% size:84% align:center a single purchase. 30 00:01:11.005 --> 00:01:14.702 line:88% position:50% size:84% align:center Teladoc reported two point five three billion dollars in twenty twenty-five 31 00:01:14.717 --> 00:01:17.677 line:88% position:50% size:84% align:center revenue across Integrated Care and BetterHelp. 32 00:01:17.813 --> 00:01:21.724 line:88% position:50% size:84% align:center Life M D reported one hundred ninety-four point one million dollars 33 00:01:21.739 --> 00:01:24.144 line:88% position:50% size:84% align:center in telehealth revenue, up twenty-five percent. 34 00:01:24.512 --> 00:01:27.387 line:88% position:50% size:84% align:center These are substantial businesses serving continuing needs. 35 00:01:27.652 --> 00:01:30.911 line:88% position:50% size:84% align:center They're different models, and scale doesn't guarantee profit: 36 00:01:30.937 --> 00:01:32.788 line:88% position:50% size:84% align:center Teladoc reported a net loss. 37 00:01:33.156 --> 00:01:35.531 line:88% position:50% size:84% align:center Your opportunity is to serve one audience well, 38 00:01:35.546 --> 00:01:37.951 line:88% position:50% size:84% align:center with a useful offer and sound economics. 39 00:01:38.164 --> 00:01:40.826 line:88% position:50% size:84% align:center Let's follow a fictional customer through a wellness brand. 40 00:01:41.023 --> 00:01:42.234 line:88% position:50% size:84% align:center She discovers your offer, 41 00:01:42.388 --> 00:01:45.519 line:88% position:50% size:84% align:center understands the price, and chooses a relevant next step. 42 00:01:45.588 --> 00:01:48.463 line:88% position:50% size:84% align:center We'll show a blood-testing path, then a telehealth path. 43 00:01:48.762 --> 00:01:52.160 line:88% position:50% size:84% align:center They can connect when appropriate, but a blood test does not automatically 44 00:01:52.175 --> 00:01:53.727 line:88% position:50% size:84% align:center mean someone needs treatment. 45 00:01:53.882 --> 00:01:56.799 line:88% position:50% size:84% align:center Your launch scope determines the services you can actually offer. 46 00:01:57.124 --> 00:01:59.274 line:88% position:50% size:84% align:center First, white-label blood testing. 47 00:01:59.452 --> 00:02:00.961 line:88% position:50% size:84% align:center Your customer sees your brand, 48 00:02:01.116 --> 00:02:03.820 line:88% position:50% size:84% align:center your testing offer, and clear purchase instructions. 49 00:02:04.230 --> 00:02:07.617 line:88% position:50% size:84% align:center You choose the supported panels and permitted customer pricing for your audience. 50 00:02:07.963 --> 00:02:11.734 line:88% position:50% size:84% align:center The customer completes the required ordering steps through the configured experience. 51 00:02:11.931 --> 00:02:13.964 line:88% position:50% size:84% align:center Wellstaq connects access to testing; 52 00:02:13.979 --> 00:02:17.238 line:88% position:50% size:84% align:center you aren't opening a laboratory or analyzing the sample yourself. 53 00:02:17.628 --> 00:02:21.666 line:88% position:50% size:84% align:center For supported in-person testing, collection is available through Quest Diagnostics 54 00:02:21.681 --> 00:02:23.062 line:88% position:50% size:84% align:center and Labcorp locations. 55 00:02:23.388 --> 00:02:25.708 line:88% position:50% size:84% align:center Supported at-home options may also be available, 56 00:02:25.820 --> 00:02:27.457 line:88% position:50% size:84% align:center depending on the test and location. 57 00:02:27.637 --> 00:02:29.957 line:88% position:50% size:84% align:center Show the customer where to go or what to do, 58 00:02:29.983 --> 00:02:32.986 line:88% position:50% size:84% align:center what the purchase includes, and how to access results. 59 00:02:33.354 --> 00:02:35.119 line:88% position:50% size:84% align:center The laboratory handles the testing. 60 00:02:35.274 --> 00:02:37.850 line:88% position:50% size:84% align:center Your brand makes the customer journey easier to follow. 61 00:02:38.033 --> 00:02:40.566 line:88% position:50% size:84% align:center Results belong in the authorized member experience. 62 00:02:40.678 --> 00:02:43.223 line:88% position:50% size:84% align:center The customer can access supported results and, 63 00:02:43.238 --> 00:02:46.679 line:88% position:50% size:84% align:center where arranged, connect with an independent clinician for interpretation or 64 00:02:46.694 --> 00:02:50.751 line:88% position:50% size:84% align:center follow-up. Your business sees the operational information it's permitted to access. 65 00:02:51.076 --> 00:02:54.218 line:88% position:50% size:84% align:center It does not get unrestricted access to private clinical records. 66 00:02:54.233 --> 00:02:57.504 line:88% position:50% size:84% align:center A clear experience helps people understand where they are and what to 67 00:02:57.519 --> 00:02:58.217 line:88% position:50% size:84% align:center do next. 68 00:02:58.329 --> 00:02:59.625 line:88% position:50% size:84% align:center Now, telehealth. 69 00:02:59.839 --> 00:03:03.536 line:88% position:50% size:84% align:center Wellstaq connects your brand with an independent licensed doctor network serving 70 00:03:03.551 --> 00:03:04.633 line:88% position:50% size:84% align:center all fifty states. 71 00:03:04.788 --> 00:03:07.322 line:88% position:50% size:84% align:center That means you can plan beyond a single local market, 72 00:03:07.348 --> 00:03:10.095 line:88% position:50% size:84% align:center with care delivered by appropriately licensed professionals. 73 00:03:10.351 --> 00:03:13.866 line:88% position:50% size:84% align:center It does not mean every program is available to every patient everywhere. 74 00:03:13.892 --> 00:03:17.547 line:88% position:50% size:84% align:center State, program and patient eligibility are confirmed for your launch and 75 00:03:17.562 --> 00:03:18.858 line:88% position:50% size:84% align:center each clinical encounter. 76 00:03:18.927 --> 00:03:21.332 line:88% position:50% size:84% align:center Your customer completes the required health intake. 77 00:03:21.506 --> 00:03:22.588 line:88% position:50% size:84% align:center Depending on the program, 78 00:03:22.828 --> 00:03:26.739 line:88% position:50% size:84% align:center an independent clinician evaluates the patient through supported asynchronous 79 00:03:26.754 --> 00:03:27.879 line:88% position:50% size:84% align:center or video care. 80 00:03:28.161 --> 00:03:30.237 line:88% position:50% size:84% align:center They decide whether treatment is appropriate, 81 00:03:30.252 --> 00:03:33.639 line:88% position:50% size:84% align:center whether more information is needed, and what follow-up is required. 82 00:03:33.852 --> 00:03:35.745 line:88% position:50% size:84% align:center Your brand connects the experience. 83 00:03:35.943 --> 00:03:37.964 line:88% position:50% size:84% align:center The clinician controls the medical decision, 84 00:03:38.119 --> 00:03:39.969 line:88% position:50% size:84% align:center including deciding not to prescribe. 85 00:03:40.295 --> 00:03:44.205 line:88% position:50% size:84% align:center For eligible compounded prescriptions, here's where the 503A pharmacy pathway 86 00:03:44.220 --> 00:03:44.791 line:88% position:50% size:84% align:center fits. 87 00:03:45.049 --> 00:03:49.076 line:88% position:50% size:84% align:center A clinician writes a prescription for an identified patient when medically appropriate. 88 00:03:49.316 --> 00:03:51.477 line:88% position:50% size:84% align:center A licensed pharmacy reviews it and, 89 00:03:51.492 --> 00:03:55.817 line:88% position:50% size:84% align:center if accepted, prepares and dispenses the medication under the applicable requirements. 90 00:03:55.991 --> 00:03:58.664 line:88% position:50% size:84% align:center 503A describes the compounding framework; 91 00:03:58.679 --> 00:04:00.956 line:88% position:50% size:84% align:center it isn't a type of telehealth appointment. 92 00:04:00.983 --> 00:04:03.815 line:88% position:50% size:84% align:center Compounded medications are not F D A approved. 93 00:04:04.542 --> 00:04:07.343 line:88% position:50% size:84% align:center Wellstaq selects and contracts pharmacy partners, 94 00:04:07.358 --> 00:04:11.214 line:88% position:50% size:84% align:center and the supported workflow connects prescribing with fulfillment. 95 00:04:11.326 --> 00:04:14.499 line:88% position:50% size:84% align:center The pharmacy handles dispensing and shipping where available. 96 00:04:14.517 --> 00:04:17.690 line:88% position:50% size:84% align:center You manage the brand and permitted customer-service activity. 97 00:04:18.016 --> 00:04:21.786 line:88% position:50% size:84% align:center You don't make prescribing decisions or substitute your own medical advice. 98 00:04:21.968 --> 00:04:25.494 line:88% position:50% size:84% align:center Doctor consultation rates and 503A pharmacy prescription rates 99 00:04:25.509 --> 00:04:27.884 line:88% position:50% size:84% align:center pass through without Wellstaq adding a markup, 100 00:04:27.899 --> 00:04:30.517 line:88% position:50% size:84% align:center margin, or retained share of those charges. 101 00:04:30.757 --> 00:04:34.070 line:88% position:50% size:84% align:center This is the monetization path: give your audience a useful reason to 102 00:04:34.085 --> 00:04:36.831 line:88% position:50% size:84% align:center become customers, then give customers a reason to stay. 103 00:04:36.962 --> 00:04:39.453 line:88% position:50% size:84% align:center A first test can lead to appropriate follow-up. 104 00:04:39.480 --> 00:04:42.921 line:88% position:50% size:84% align:center A membership can offer clearly defined benefits people choose to renew. 105 00:04:42.936 --> 00:04:46.505 line:88% position:50% size:84% align:center Ongoing care and separate MD-brand supplement subscriptions can 106 00:04:46.520 --> 00:04:48.285 line:88% position:50% size:84% align:center support continuing relationships. 107 00:04:48.461 --> 00:04:51.933 line:88% position:50% size:84% align:center Repeat testing and prescriptions follow clinical need and eligibility. 108 00:04:52.131 --> 00:04:54.237 line:88% position:50% size:84% align:center You're building a business around customer value, 109 00:04:54.392 --> 00:04:57.608 line:88% position:50% size:84% align:center with the potential for recurring revenue beyond a one-time promotion. 110 00:04:57.635 --> 00:05:00.083 line:88% position:50% size:84% align:center On the business side, you manage your offer, 111 00:05:00.152 --> 00:05:03.880 line:88% position:50% size:84% align:center marketing, permitted customer pricing and operational workflows. 112 00:05:03.975 --> 00:05:05.965 line:88% position:50% size:84% align:center Wellstaq provides the branded portal, 113 00:05:05.980 --> 00:05:07.928 line:88% position:50% size:84% align:center supported intake, dashboard, 114 00:05:07.943 --> 00:05:11.372 line:88% position:50% size:84% align:center payment connections and service access within your agreed scope. 115 00:05:11.569 --> 00:05:13.516 line:88% position:50% size:84% align:center Your receipts still have to cover testing, 116 00:05:13.531 --> 00:05:14.443 line:88% position:50% size:84% align:center clinical services, 117 00:05:14.598 --> 00:05:17.985 line:88% position:50% size:84% align:center pharmacy, processing, acquisition and operations. 118 00:05:18.225 --> 00:05:21.879 line:88% position:50% size:84% align:center Understand the contribution after those costs before deciding how aggressively 119 00:05:21.894 --> 00:05:22.550 line:88% position:50% size:84% align:center to grow. 120 00:05:22.681 --> 00:05:26.250 line:88% position:50% size:84% align:center For illustration, one hundred members paying ninety-nine dollars a month 121 00:05:26.265 --> 00:05:30.047 line:88% position:50% size:84% align:center produces nine thousand nine hundred dollars in monthly gross membership 122 00:05:30.062 --> 00:05:31.699 line:88% position:50% size:84% align:center revenue. That's an example, 123 00:05:31.854 --> 00:05:34.387 line:88% position:50% size:84% align:center not a forecast or a Wellstaq program price. 124 00:05:34.563 --> 00:05:37.096 line:88% position:50% size:84% align:center Deduct the costs of what you promise to deliver. 125 00:05:37.336 --> 00:05:40.083 line:88% position:50% size:84% align:center The goal is a focused offer customers want to renew, 126 00:05:40.109 --> 00:05:41.832 line:88% position:50% size:84% align:center with economics that work for your business. 127 00:05:42.227 --> 00:05:45.881 line:88% position:50% size:84% align:center The founding platform membership is $497 per month for 128 00:05:45.896 --> 00:05:46.723 line:88% position:50% size:84% align:center one brand, 129 00:05:46.877 --> 00:05:50.605 line:88% position:50% size:84% align:center locked for life under the offer terms, with zero platform setup. 130 00:05:50.803 --> 00:05:53.464 line:88% position:50% size:84% align:center The planned regular rate is $3,000 a month. 131 00:05:53.637 --> 00:05:57.791 line:88% position:50% size:84% align:center Service charges, custom builds and applicable ongoing costs are separate. 132 00:05:57.903 --> 00:06:01.643 line:88% position:50% size:84% align:center For context, Rimo advertises platform pricing from $2,500 133 00:06:01.658 --> 00:06:04.959 line:88% position:50% size:84% align:center a month, and Telegra Plus lists $2,999, 134 00:06:05.029 --> 00:06:08.516 line:88% position:50% size:84% align:center plus onboarding. Compare the full scope as well as price. 135 00:06:08.926 --> 00:06:11.216 line:88% position:50% size:84% align:center If you want us to build the customer-facing brand too, 136 00:06:11.231 --> 00:06:14.842 line:88% position:50% size:84% align:center Business in a Box combines a custom website with native iPhone 137 00:06:14.857 --> 00:06:16.068 line:88% position:50% size:84% align:center and Android apps. 138 00:06:16.251 --> 00:06:19.254 line:88% position:50% size:84% align:center Our regular component prices total thirty thousand dollars: 139 00:06:19.409 --> 00:06:22.625 line:88% position:50% size:84% align:center ten thousand for the website and twenty thousand for the apps. 140 00:06:22.847 --> 00:06:24.954 line:88% position:50% size:84% align:center The founder bundle is $8,000, 141 00:06:24.980 --> 00:06:28.196 line:88% position:50% size:84% align:center saving twenty-two thousand against those combined regular prices. 142 00:06:28.394 --> 00:06:30.470 line:88% position:50% size:84% align:center Or choose website-only or apps-only, 143 00:06:30.485 --> 00:06:32.091 line:88% position:50% size:84% align:center each $5,000. 144 00:06:32.106 --> 00:06:34.042 line:88% position:50% size:84% align:center These are alternative optional builds. 145 00:06:34.300 --> 00:06:37.911 line:88% position:50% size:84% align:center The bundle also offers four monthly payments of $2,000 at 146 00:06:37.926 --> 00:06:38.966 line:88% position:50% size:84% align:center zero interest. 147 00:06:39.206 --> 00:06:42.349 line:88% position:50% size:84% align:center App maintenance is $250 a month after go-live, 148 00:06:42.364 --> 00:06:43.830 line:88% position:50% size:84% align:center once per covered brand; 149 00:06:44.070 --> 00:06:46.006 line:88% position:50% size:84% align:center platform membership stays separate. 150 00:06:46.093 --> 00:06:47.645 line:88% position:50% size:84% align:center Start by confirming your audience, 151 00:06:47.885 --> 00:06:49.607 line:88% position:50% size:84% align:center service mix, locations, 152 00:06:49.847 --> 00:06:51.314 line:88% position:50% size:84% align:center costs and integrations. 153 00:06:51.725 --> 00:06:54.855 line:88% position:50% size:84% align:center Then configure your brand and test the customer journey before launch. 154 00:06:55.181 --> 00:06:58.610 line:88% position:50% size:84% align:center Custom website and app timing depends on the agreed scope and approvals. 155 00:06:58.625 --> 00:06:59.793 line:88% position:50% size:84% align:center You've already built an audience. 156 00:07:00.262 --> 00:07:02.380 line:88% position:50% size:84% align:center Give them a next step with your own health brand: 157 00:07:02.395 --> 00:07:05.452 line:88% position:50% size:84% align:center white-label blood testing, a fifty-state doctor network, 158 00:07:05.467 --> 00:07:07.275 line:88% position:50% size:84% align:center and connected prescription care. 159 00:07:07.515 --> 00:07:10.347 line:88% position:50% size:84% align:center That's why Wellstaq is built for health-audience monetization. 160 00:07:10.522 --> 00:07:12.800 line:88% position:50% size:84% align:center Join the free waitlist for the founder invitation. 161 00:07:13.040 --> 00:07:15.158 line:88% position:50% size:84% align:center Enrollment is planned to open December seventh, 162 00:07:15.173 --> 00:07:17.718 line:88% position:50% size:84% align:center twenty twenty-six, at five thirty Pacific, 163 00:07:17.733 --> 00:07:19.072 line:88% position:50% size:84% align:center eight thirty Eastern. 164 00:07:19.251 --> 00:07:22.339 line:88% position:50% size:84% align:center The first one hundred qualifying paid founders secure the offer, 165 00:07:22.408 --> 00:07:24.003 line:88% position:50% size:84% align:center first come, first served. 166 00:07:24.328 --> 00:07:27.129 line:88% position:50% size:84% align:center The free waitlist gets you the invitation; it does not reserve a 167 00:07:27.144 --> 00:07:28.013 line:88% position:50% size:84% align:center paid spot.