.wj{--j-ink:#173d34;--j-muted:#53665f;--j-link:#087657;--j-paper:#fafbf8;--j-line:#d9e2db;--j-soft:#eaf1e9;--j-gold:#e7edaa;background:var(--j-paper);color:var(--j-ink);font-family:Inter,Figtree,Arial,sans-serif;line-height:1.6;isolation:isolate}.wj *{box-sizing:border-box}.wj [hidden]{display:none!important}.wj-wrap{width:min(1256px,calc(100% - 80px));margin-inline:auto}.wj a{color:var(--j-link);text-underline-offset:4px;text-decoration-thickness:1px}.wj a:hover{text-decoration:underline}.wj :is(a,button,input):focus-visible{outline:3px solid #087657;outline-offset:5px}.wj h1,.wj h2,.wj h3{color:var(--j-ink);font-family:Manrope,Inter,Arial,sans-serif;letter-spacing:-.045em;font-weight:600;text-wrap:balance}.wj p{margin:0 0 1.25em}.wj-label{font-size:11px;font-weight:700;letter-spacing:.12em;line-height:1.5;text-transform:uppercase}.wj-crumb{display:flex;flex-wrap:wrap;gap:12px;font-size:12px;color:var(--j-muted);margin-bottom:48px}.wj-crumb a{color:var(--j-muted)}.wj-hero{padding:34px 0 76px;border-bottom:1px solid var(--j-line);background:linear-gradient(105deg,#fafbf8 65%,#f0f4ed)}.wj-hero-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:100px;align-items:center}.wj-hero h1{font-size:clamp(40px,4.5vw,66px);line-height:1.09;margin:20px 0 25px}.wj-hero h1 em{font-style:normal;color:var(--j-link)}.wj-intro{font-size:18px;line-height:1.75;color:var(--j-muted);max-width:620px}.wj-actions{display:flex;flex-wrap:wrap;align-items:center;gap:26px;margin:28px 0 12px}.wj .wj-button{display:inline-flex;justify-content:center;align-items:center;gap:26px;border:1px solid var(--j-ink);background:var(--j-ink);color:#fff!important;border-radius:6px;padding:14px 20px;font-size:14px;font-weight:600;text-decoration:none;line-height:1.5;min-height:50px}.wj .wj-button:hover{background:#0d5844;text-decoration:none}.wj-button span{font-size:20px;font-weight:400;line-height:1}.wj-small{font-size:12px!important;line-height:1.7;color:var(--j-muted)}.wj-text-link{font-size:14px;font-weight:600;border:0;background:none;color:var(--j-link);padding:8px 0;cursor:pointer;text-underline-offset:4px}.wj-text-link:hover{text-decoration:underline}.wj-desk{position:relative;border:1px solid #c7d4c7;background:#eff3e8;border-radius:14px;padding:30px 34px;box-shadow:10px 12px 0 #e0e8db;transform:rotate(1deg)}.wj-desk-top{display:flex;justify-content:space-between;font-size:10px;font-weight:700;letter-spacing:.13em;border-bottom:1px solid #becdbc;padding-bottom:20px}.wj-desk-top span:last-child{font-size:24px;line-height:1}.wj-desk h2{font-size:29px;line-height:1.25;margin:24px 0 14px;letter-spacing:-.035em}.wj-desk p{font-size:14px;line-height:1.7;color:var(--j-muted)}.wj-score{display:grid;grid-template-columns:1fr 1fr;font-size:12px;gap:0;margin:20px 0}.wj-score>*{border-top:1px solid #ced9c9;padding:11px 0}.wj-score b{font-weight:500;text-align:right;color:#3d6051}.wj-desk>a{font-size:14px;font-weight:600}.wj-desk-foot{display:block;font-size:10px;margin-top:16px;color:var(--j-muted)}.wj-library{padding-block:70px}.wj-section-head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:28px}.wj-section-head h2{font-size:34px;line-height:1.2;margin:12px 0 0}.wj-section-head>p{max-width:420px;font-size:13px;color:var(--j-muted);margin:0}.wj-tools{border-top:1px solid var(--j-line);padding-top:22px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:22px}.wj-topics{display:flex;flex-wrap:wrap;gap:7px;max-width:880px}.wj-topics a{border:1px solid var(--j-line);padding:8px 12px;font-size:11px;font-weight:600;border-radius:24px;color:var(--j-muted);text-decoration:none}.wj-topics a[aria-current],.wj-topics a:hover{color:white;background:var(--j-ink);border-color:var(--j-ink)}.wj-search{font-size:11px;font-weight:600;color:var(--j-muted);min-width:240px}.wj-search input{display:block;border:0;border-bottom:1px solid #8b9e91;background:transparent;color:var(--j-ink);padding:8px 0;width:100%;font:inherit;font-size:13px;border-radius:0;min-height:40px}.wj-results{font-size:11px;color:var(--j-muted);margin:18px 0!important}.wj-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px 26px}.wj-card{min-width:0;background:#fff;border:1px solid var(--j-line);border-radius:10px;overflow:hidden;transition:box-shadow .18s ease,border-color .18s ease}.wj-card:hover{border-color:#8fae99;box-shadow:0 8px 24px #173d340c}.wj a.wj-card-link{height:100%;display:flex;flex-direction:column;color:inherit;text-decoration:none}.wj-card-art{height:170px;position:relative;overflow:hidden;padding:22px;background:#edf1e8;color:#27503e;display:flex;flex-direction:column;justify-content:space-between}.wj-card-art>span{font-size:9px;text-transform:uppercase;letter-spacing:.12em;position:relative;z-index:1}.wj-card-art>b{font-size:23px;letter-spacing:-.05em;max-width:75%;line-height:1.15;font-family:Manrope,Inter,sans-serif;font-weight:500;position:relative;z-index:1}.wj-art-lines{position:absolute;right:-7px;top:36px;width:125px;height:110px;transform:rotate(-18deg)}.wj-art-lines i{display:block;position:absolute;border:1px solid #92ac96;border-radius:14px;width:110px;height:75px;background:#ffffff33}.wj-art-lines i:nth-child(2){top:16px;left:8px}.wj-art-lines i:nth-child(3){top:32px;left:16px}.wj-card-art[data-art=costs-economics]{background:#eef0d5}.wj-card-art[data-art=costs-economics] .wj-art-lines i{border-radius:2px;width:24px;height:80px;top:15px;left:10px;border-color:#a0a567}.wj-card-art[data-art=costs-economics] .wj-art-lines i:nth-child(2){left:44px;top:-5px;height:100px}.wj-card-art[data-art=costs-economics] .wj-art-lines i:nth-child(3){left:78px;top:-25px;height:120px}.wj-card-art[data-art=websites-integrations]{background:#e7edee}.wj-card-art[data-art=websites-integrations] .wj-art-lines{transform:rotate(7deg)}.wj-card-art[data-art=websites-integrations] .wj-art-lines i{border-radius:4px;border-color:#92a8b0}.wj-card-art[data-art=business-models]{background:#f0e9e1}.wj-card-art[data-art=business-models] .wj-art-lines i{border-radius:50%;width:90px;height:90px;border-color:#b7a88f}.wj-card-art[data-art=launch-planning]{background:#e7eee0}.wj-card-copy{padding:24px;display:flex;flex-direction:column;flex:1}.wj-card-copy>.wj-label{font-size:9px;letter-spacing:.08em;color:var(--j-muted)}.wj-card h3{font-size:23px;line-height:1.28;margin:14px 0;letter-spacing:-.035em}.wj-card p{font-size:13px;line-height:1.75;color:var(--j-muted)}.wj-read{display:flex;justify-content:space-between;margin-top:auto;padding-top:12px;font-size:12px;font-weight:600;color:var(--j-link)}.wj-read>span{font-size:18px}.wj-archive{border-top:1px solid var(--j-line);margin-top:48px;padding-top:22px}.wj-archive summary{cursor:pointer;font-size:16px;font-weight:600}.wj-archive-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 36px;margin-top:20px}.wj-archive-grid a{display:grid;grid-template-columns:1fr auto;border-bottom:1px solid var(--j-line);padding:20px 0;text-decoration:none}.wj-archive-grid a>span:first-child{grid-column:1/-1;font-size:10px;color:var(--j-muted);margin-bottom:8px}.wj-archive-grid strong{font-size:14px;font-weight:500}.wj-banner{background:#183f34;color:#eef3e9;padding:64px 0}.wj-banner>.wj-wrap{display:grid;grid-template-columns:1.8fr 1fr;gap:90px;align-items:center}.wj-banner h2{font-size:38px;line-height:1.2;color:#f7faf1;margin:14px 0}.wj-banner p{font-size:15px;color:#cfddd2;max-width:560px;margin-bottom:0}.wj-banner .wj-label{color:#c7d5b8}.wj-banner .wj-button{background:#e7edaa;color:#173d34!important;border-color:#e7edaa}.wj-banner .wj-button:hover{background:#f0f4c6}.wj-banner .wj-small{font-size:11px!important;color:#ccdacb;max-width:250px;margin-top:14px}.wj-editorial{display:flex;align-items:center;gap:28px;padding-block:32px;font-size:11px}.wj-editorial p{max-width:700px;color:var(--j-muted);margin:0}.wj-editorial a{white-space:nowrap}.wj-article-hero{max-width:1040px;padding-block:34px 40px}.wj-article-hero h1{font-size:clamp(34px,4.1vw,58px);line-height:1.13;margin:22px 0;max-width:960px}.wj-article-hero .wj-intro{max-width:850px}.wj-article-hero .wj-crumb{margin-bottom:32px}.wj-byline{display:flex;gap:14px;align-items:center;border-bottom:1px solid var(--j-line);padding:22px 0 28px;font-size:12px}.wj-author-mark{background:#e3ebdc;border-radius:50%;width:44px;height:44px;display:grid;place-items:center;font-size:22px;font-weight:600}.wj-byline>div{display:flex;flex-direction:column;gap:3px}.wj-byline>div>span{font-size:10px;color:var(--j-muted)}.wj-share{margin-left:auto;background:none;border:1px solid var(--j-line);border-radius:5px;padding:9px 12px;font:inherit;color:var(--j-link);cursor:pointer}.wj-reading{display:grid;grid-template-columns:220px minmax(0,730px);gap:72px;max-width:1040px;padding-bottom:70px;align-items:start}.wj-toc{position:sticky;top:110px;font-size:12px}.wj-toc nav{display:grid;gap:13px;border-left:1px solid var(--j-line);padding-left:20px}.wj-toc nav .wj-label{margin-bottom:4px;color:var(--j-muted);font-size:10px}.wj-toc nav a{color:var(--j-muted);text-decoration:none;line-height:1.55}.wj-toc nav a[aria-current],.wj-toc nav a:hover{color:var(--j-link);text-decoration:underline}.wj-toc-cta{margin-top:28px;padding:22px 18px;background:var(--j-soft);border-radius:7px}.wj-toc-cta p{font-size:11px;margin:6px 0 16px;color:var(--j-muted)}.wj-toc-cta .wj-button{font-size:11px;padding:10px 13px;gap:12px;min-height:44px}.wj-prose{font-size:16px;line-height:1.9;color:#34483f;min-width:0}.wj-prose h2{font-size:28px;line-height:1.3;margin:0 0 20px;letter-spacing:-.035em}.wj-prose>section{margin-bottom:44px;scroll-margin-top:120px}.wj-prose p{margin-bottom:22px}.wj-prose a{color:var(--j-link);text-decoration:underline;text-decoration-color:#87b7a4;font-weight:500}.wj-prose a:hover{text-decoration-color:currentColor}.wj-prose .wj-answer{background:#edf3e9;border-left:3px solid #428869;padding:26px 30px;border-radius:0 8px 8px 0;margin-bottom:40px}.wj-answer .wj-label{color:#34644d;font-size:10px}.wj-prose .wj-answer p{font-size:18px;line-height:1.75;color:#1e4535;margin:12px 0 0}.wj-inline-note{border-top:1px solid var(--j-line);border-bottom:1px solid var(--j-line);padding:23px 0;margin:0 0 44px;font-size:14px}.wj-inline-note strong{color:var(--j-ink)}.wj-inline-note p{margin:6px 0 0}.wj-table{overflow-x:auto;border:1px solid var(--j-line);border-radius:8px;margin-bottom:14px}.wj-table table{border-collapse:collapse;width:100%;min-width:470px;font-size:12px;line-height:1.7;text-align:left;background:#fff;margin:0}.wj-table th,.wj-table td{padding:16px 18px;border:0;border-bottom:1px solid var(--j-line);vertical-align:top}.wj-table thead{background:#eaf0e6;color:#214a37}.wj-table tbody th{font-weight:600;width:28%}.wj-table tr:last-child>*{border-bottom:0}.wj-checklist{background:#f1f3e9;padding:28px;border-radius:8px}.wj-checklist h2{margin-top:12px}.wj-checklist ul{padding:0;list-style:none;margin:0}.wj-checklist li{position:relative;padding:10px 0 10px 28px;font-size:14px;line-height:1.7;border-top:1px solid var(--j-line)}.wj-checklist li:before{content:"✓";position:absolute;left:0;color:var(--j-link)}.wj-faq{border-bottom:1px solid var(--j-line);padding:17px 0;font-size:14px}.wj-faq summary{font-weight:600;cursor:pointer;color:var(--j-ink)}.wj-faq p{margin:14px 0 0}.wj-prose .wj-sources{border-top:1px solid var(--j-line);padding-top:26px;font-size:12px;color:var(--j-muted);line-height:1.8}.wj-sources h2{font-size:21px}.wj-sources ul{padding-left:18px}.wj-sources li{margin-bottom:10px}.wj-sources p{margin-bottom:14px}.wj-related{padding-block:64px}.wj-progress{position:fixed;top:0;left:0;right:0;height:3px;z-index:99999;pointer-events:none}.wj-progress span{display:block;height:100%;width:100%;background:#087657;transform:scaleX(0);transform-origin:left}.wj-empty{padding:32px;background:var(--j-soft);border-radius:8px}.wj-empty button{color:var(--j-link);border:0;background:none;text-decoration:underline;font:inherit;cursor:pointer}@media(min-width:1500px){.wj-hero-grid{gap:130px}}@media(max-width:1100px){.wj-wrap{width:calc(100% - 48px)}.wj-hero-grid{gap:48px;grid-template-columns:1.2fr 1fr}.wj-hero h1{font-size:45px}.wj-desk{padding:26px}.wj-desk h2{font-size:24px}.wj-card h3{font-size:21px}.wj-card-copy{padding:20px}.wj-reading{gap:40px;grid-template-columns:190px minmax(0,1fr)}.wj-banner>.wj-wrap{gap:40px}.wj-banner h2{font-size:32px}.wj-grid{gap:24px 18px}.wj-editorial{flex-wrap:wrap}}@media(max-width:760px){.wj-wrap{width:calc(100% - 40px)}.wj-hero{padding:25px 0 48px}.wj-crumb{margin-bottom:30px;font-size:11px}.wj-hero-grid{grid-template-columns:1fr;gap:38px}.wj-hero h1{font-size:43px;max-width:520px}.wj-intro{font-size:16px}.wj-hero .wj-intro{max-width:500px}.wj-desk{transform:none;box-shadow:5px 6px 0 #e0e8db;border-radius:10px}.wj-desk h2{font-size:27px}.wj-desk p{max-width:390px}.wj-desk-top{padding-bottom:15px}.wj-desk-foot{font-size:10px}.wj-library{padding-block:45px}.wj-section-head{display:block}.wj-section-head h2{font-size:30px}.wj-section-head>p{margin-top:16px}.wj-tools{gap:20px}.wj-topics a{font-size:10px;padding:8px 11px}.wj-search{width:100%}.wj-search input{font-size:16px}.wj-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 16px}.wj-card-art{height:145px;padding:17px}.wj-card-art>b{font-size:21px}.wj-card-copy{padding:19px}.wj-card h3{font-size:21px}.wj-card p{font-size:12px}.wj-banner>.wj-wrap{grid-template-columns:1fr;gap:24px}.wj-banner{padding:42px 0}.wj-banner h2{font-size:32px}.wj-banner .wj-small{max-width:300px}.wj-editorial{gap:15px;padding-block:26px}.wj-editorial p{flex-basis:100%}.wj-article-hero{padding-block:25px}.wj-article-hero h1{font-size:38px}.wj-reading{display:block;padding-bottom:28px}.wj-toc{position:static;margin:0 0 28px;border:1px solid var(--j-line);padding:20px;border-radius:8px}.wj-toc nav{gap:9px;border:0;padding:0}.wj-toc-cta{display:none}.wj-prose{font-size:16px;line-height:1.85}.wj-prose h2{font-size:27px}.wj-prose .wj-answer{padding:23px}.wj-prose .wj-answer p{font-size:17px}.wj-byline{flex-wrap:wrap;gap:12px}.wj-share{font-size:10px;margin-left:0}.wj-byline>div{flex:1;min-width:200px}.wj-related{padding-block:42px}.wj-archive-grid{grid-template-columns:1fr}.wj-related .wj-section-head>a{display:inline-block;margin-top:16px}}@media(max-width:480px){.wj-grid{grid-template-columns:1fr}.wj-card-art{height:165px;padding:24px}.wj-card-art>b{font-size:27px;max-width:70%}.wj-card-copy{padding:24px}.wj-card h3{font-size:25px}.wj-card p{font-size:14px}.wj-hero h1{font-size:41px}.wj-actions{gap:16px}.wj-actions .wj-text-link{font-size:12px}.wj-article-hero h1{font-size:35px}.wj-byline>div{min-width:190px}.wj-art-lines{right:8px}.wj-toc{font-size:12px}.wj-checklist{padding:24px}.wj-table th,.wj-table td{padding:13px}.wj-desk{padding:24px}}@media(prefers-reduced-motion:reduce){.wj *{scroll-behavior:auto!important;transition:none!important}}@media print{.wj-toc,.wj-button,.wj-banner,.wj-related,.wj-share,.wj-progress{display:none!important}.wj-wrap{width:100%}.wj-reading{display:block}.wj-prose a{color:#000}.wj-table{overflow:visible}.wj-article-hero h1{font-size:28pt}}body .wj a:not(.wj-button):not(.wj-card-link){text-decoration-color:#79a995!important;text-decoration-thickness:1px!important}body .wj a:not(.wj-button):not(.wj-card-link):hover{text-decoration-color:#087657!important}.wj-prose a[href^="https://"]:after{content:"";display:inline-block;width:20px;height:20px;flex-shrink:0;vertical-align:middle;background-color:currentColor;-webkit-mask:url(data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22black%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M6%2018%2018%206M6%206h12v12%22%2F%3E%3C%2Fsvg%3E) center/contain no-repeat;mask:url(data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22black%22%20stroke-width%3D%221.8%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M6%2018%2018%206M6%206h12v12%22%2F%3E%3C%2Fsvg%3E) center/contain no-repeat;margin-left:.2em}.wj-prose .wj-sources a:after{content:none}